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Amazon has launched its annual two-day shopping event, Prime Day, which runs over Tuesday, 12 and Wednesday, 13 July 2022 – but do you have to be a Prime member to shop deals?
Aside from Black Friday and Cyber Monday, Amazon Prime Day is becoming one of the biggest festivals of consumerism in the calendars of American shoppers.
Everyone, from New York Magazine’s Strategist imprint to senator Bernie Sanders, has weighed in on the action.
All is well – at least, with regard to accessing Prime Day – for those who already have a Prime membership, but do you need to have one in order to participate in Amazon’s deal fest?
Do you have to be a Prime member for access to Amazon Prime Day?
Yes. You need to be an Amazon Prime member in order to have access to Prime Day deals.
You can sign up for a Prime account here, but be aware that there are monthly subscription costs.
In theory, however, you could sign up for a free 30-day Amazon Prime trial, access whichever deals you want to access, and then cancel your membership before the first $14.99 payment comes out of your account.
Other benefits of a Prime membership include free shipping and access to TV shows and movies via Amazon Prime Video.
Is it also Amazon Prime Day in the UK, or only in the US?
Yes. Amazon Prime Day is bigger this year than ever before, according to About Amazon.
The festival of consumerism launched on 15 July 2015. The idea was to celebrate Prime’s 20th birthday.
This year, it’s running over two days, in more than 20 countries.
Amazon Prime Day 2021 also ran over two days and featured deals in the US, the UK, the UAE, Turkey, Spain, Singapore, Saudi Arabia, Portugal, the Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria, and Australia. In other words, 20 countries.
Have you always had to be a Prime member to access Amazon Prime Day deals?
Yes. Amazon Prime Day has always been exclusively for Prime members.
From its first outing in 2015, through the beginning of the covid-19 pandemic and right up to the present day, Amazon Prime Day has always been about increasing the numbers of Prime members the corporation has on its books.
Originally, it lasted 24 hours and spanned nine countries: the US, the UK, Spain, Japan, Italy, Germany, France, Canada, and Austria.
In 2017, the Echo Dot was the most popular Prime member purchase. It was the bestselling product from any manufacturer in any category across Amazon globally.
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How often is Amazon Prime Day, and is it always on the same day?
Amazon Prime Day occurs once a year. It usually happens in July, but 2020 and 2021 were exceptions to the rule.
Understandably, 2020 threw a spanner in the works for the scheduling plans of retail companies such as Amazon. Nevertheless, it continued (relatively) unabated.
In 2020, Amazon held Prime Day in India in August. It followed this with a two-day Prime Day event across 19 other countries on 13-14 October.
Amazon Prime Day 2021 took place on 21-22 June and was reportedly the biggest two-day period ever for the company’s third-party sellers.
