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Balance Of Nature’s curious relationship with Fox News explored

Bruno Cooke April 22, 2022
Balance Of Nature’s curious relationship with Fox News explored

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The announcement CNN’s round-the-clock streaming service CNN+ would shut down after barely a month’s activity has got people thinking about the financial structures that underpin the world of TV news. One question has been about Fox and the channel’s relationship with health food company Balance Of Nature.

Fox News audiences claim Balance Of Nature vitamins are advertised ‘constantly’

In the last week alone, several Twitter users have taken to the platform to air their thoughts about Fox News and Balance Of Nature.

On 19 April, one questioned sardonically whether, with “the exception of Tucker Carlson”, Fox News is “basically Balance Of Nature and MyPillow”.

Founded in 2009 by Mike Lindell, MyPillow is one of Fox News’ leading advertisers. However, Media Matters doesn’t currently list Balance Of Nature among the companies advertising heavily on the Fox News Channel or via its online material.

That may be, however, because MM’s research is almost three years old.

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Another Twitter user claims Fox Nation audiences like to drink Balance Of Nature products “by the gallon”. This is tricky to imagine, however, since they come in capsule form.

Others weigh in, but are their criticisms founded?

Another disgruntled viewer claimed Balance Of Nature products were “advertised constantly on Fox News” and added they preferred to eat real fruit and vegetables.

Most were less focused on the products and more on the apparent frequency with which Fox News displays Balance Of Nature ads. One viewer complained they “change the channel” whenever an ad comes onscreen:

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Balance Of Nature states it produces its capsules from ingredients grown “without chemicals or GMOs” and “picked at the peak of ripeness”.

Its testing procedures appear rigorous and, as reported by Health Canal, many customers report improvements in energy, digestion, inflammation and blood pressure.

Incidentally, the relationship between Fox and Balance Of Nature is such that customers of the latter can use promo code “FOXNEWS” for discounts in its online shop.

What happened to CNN+?

The CNN+ streaming service is shutting down just a month after launching, Variety reports. That news is casting a light on the ways other media organisations subsist financially.

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CNN’s incoming chief executive says the decision is “in line with Warner Bros Discovery’s broader direct-to-consumer strategy”.

Variety adds it “curtails CNN’s efforts to join the TV-news streaming wars”. 

Meanwhile, MSNBC is drumming up interest in its Peacock streaming service, while Fox News is expanding Fox Nation by adding true-crime documentaries and more movies to the service to attract a “broader array of potential subscribers”.

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Bruno is a novelist, amateur screenwriter and journalist with interests in digital media, storytelling, film and politics. He’s lived in France, China, Sri Lanka and the Philippines, but returned to the UK for a degree (and because of the pandemic) in 2020. His articles have appeared in Groundviews, Forge Press and The Friday Poem, and most are readable on Medium or onurbicycle.com.