Credits: Social Media
TikTok users turn to ASMR for silent product reviews and we are obsessed
This one’s for people who find solace in silence. TikTok’s latest fad encourages users to go mute, as they turn to ASMR to review products with a dash of their personality and acting skills.
The trend was born at the same time as the New Year. It was one person’s resolution – to stray from the hustle and bustle of social media – which has blown up. Millions of people now prefer silent reviews, without the actual words dramatizing the product description.
Silent Review trend sweeps TikTok
Not only does it allow content creators to flex their creativity, but users could really use those moments of silence. The latest TikTok trend sees users reviewing different products without using dialogue.
They are instead using facial expressions and hand gestures to let their followers know if a product is worth buying or not, ditching the classic GRWM tradition.
Your FYP must be full of videos without any sound and you may even assume for a minute that the volume button on TikTok isn’t working. But that’s how the trend is done. Most videos come with a touch of ASMR – which isn’t elaborate, but good enough to keep you hooked.
Once you’re drawn into silent reviews, there’s no going back – an emotion echoed by millions of TikTok users. The trend is also kind of silly because the premise of the review is each content creator’s funny expressions. But the message still reaches you loud and clear.
As influencers hold the reputation of ardently promoting products, which could get monotonous and annoying, the new trend seems like a breath of fresh air, much needed to overcome the noises on social media.
ASMR lovers are obsessed with it
Content creators love the process of coming up with silent reviews, while their followers enjoy watching it on a loop.
“I loved making this (I have an obsession),” wrote one user in the caption of her video, featuring a silent review of all the makeup products she uses.
“I wish I could understand chemistry like I understand this video,” commented another user, who could better relate to the silent trend.
A third said: “I need the Silent Reviews in the form of a series. Can’t get enough of it.”
Users are going quieter on TikTok
The silent reviews on TikTok are an addition to another noise-free trend on the platform. In August last year, many participated in the Silent Walk tend, to encourage walks without headphones plugged in.
While the trend was aimed at drawing more focus to the mind during daily walks, the challenge was still criticized for promoting nothing new.
Most walkers go about their strolls sans music, which is habitual. So some called out users for stating the obvious and creating a new trend around the age-old practice.
But the silent reviews are nothing like we have seen before. Although its popularity has grown immensely in the last week or two, a lifestyle influencer named Stephanie is credited for kickstarting the trend with a series of silent book reviews using just ASMR and hilarious expressions.
She told the New York Post that she only intended to be “silly” and sparking a new trend wasn’t on her mind.
