Credits: Social Media
The best times to post on TikTok from Monday to Sunday, as proven by analytics
Finding the best time to post on TikTok can help maximize views and likes, but the perfect timing can vary from each day of the week depending on your viewers. It helps to understand your target audience and when they are most active when managing your post schedule.
Using analytics data is an important part of managing your TikTok account. Whether you use TikTok to promote a business, as an influencer marketing platform or simply just for fun, useful information on when to post will help you reach maximum engagement with your target audience.
Figure out your target audience
It is important to figure out your target audience on TikTok. Who is currently watching your videos and who do you want to target?
Wallaroo Media estimates that TikTok has around 80 million monthly active users in the United States.
TikTok data shows that 60% of these users are between the ages of 16-24, 26% are between the ages of 25-44, and 80% are between the ages of 16-34.
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If your content is age-appropriate and aimed at a younger audience then you will need to consider the lifestyles of the younger demographic.
Most young people attend school on weekdays, so considering US school timetables is important in this instance, and posting content outside of the usual academic hours will ensure you reach your priority audience.
Platforms that feature more mature content aimed at an older demographic will need to consider typical working timetables, this way your audience will be active on TikTok when you post.
In this instance, US audiences working a typical 9 AM – 5 PM job role may be scrolling on TikTok before work, during their lunch break, after work, and on weekends.
How to find your TikTok Analytics
Amber Henry, an expert in social media and entrepreneurship, shared a helpful TikTok video explaining how to read your analytics to find out the best time to post on TikTok.
Click on the three lines located in the top left corner of your profile page.
- Go to > Creator tools > Analytics > Followers to show information about your followers including the time when the majority are online.
If your account is dedicated to a business, switching to a business TikTok account also gives you access to marketing tools and exclusive features to better connect with viewers.
The most active time to post TikToks on Monday
Research carried out by Influencer Marketing Hub analyzed over 100,000 posts to identify times with the highest engagement rates in the United States. Note that all times are in Eastern Standard Time (EST).
On Monday, posting at 12 PM and 4 PM ensures the highest engagement on TikTok.
Drive TikTok views on Tuesday
On Tuesday, the best times to post on TikTok are 4 AM, 8 AM, 10 AM, and 3 PM.
When to post TikToks on Wednesday
When it comes to hump day, posting on TikTok at 1 PM and 2 PM ensures the best engagement on Wednesday.
Tactical times to post on Thursday
Nearing the end of the week, TikTok users seem to become more active at different times.
Research shows that the best times to post TikTok content on Thursday are 5 AM, 3 PM, and 6 PM.
Friday fun times to post on TikTok
Level up your TikTok content on Friday by posting at 1 AM, 11 AM, 7 PM, and 9 PM.
Schedule your TikTok posts for this time on Saturday
Once it hits the weekend, post people tend to make plans on Saturday and they therefore may not be opening up the TikTok app as often as usual.
If you choose to share TikTok posts on Saturday, the best time to do this is supposedly 5 PM.
When to share TikToks on Sunday
For many people, Sunday is often a day filled with rest and relaxation.
Lots of people may be curing their hangover from a wild Saturday night by shamelessly scrolling on social media. Others could simply be searching for some wholesome TikTok content to pass the day by.
On Sunday, uploading on TikTok at 1 AM, 2 AM, 1 PM, 2 PM, and 10 PM is likely to ensure the highest engagement rates.
More helpful TikTok tips for social media success
Create a content calendar to make sure you never miss a day to engage with your audience. Frequent posts across all channels ensure that your audience is keeping up to date with the ongoings of your platform.
While it is important to post consistently when building your platform, you don’t want to drown your target audience with pointless posts so make sure you plan out your content for the day.
Scheduling social media posts is a great way to ensure your content remains consistent and you never forget to post. Set some interesting posts aside for days when you may be busy with nothing to share.
Remember that social media success doesn’t stop at TikTok! To reach a wider audience, it is a good idea to keep consistency across all platforms. This enables you to reach different demographics who prioritize various platforms.
To reach audiences of different ages who may be active on other platforms, make sure you are tactically posting on networks such as Instagram, Twitter/X, Facebook, and YouTube.
Use your account analytics on other platforms to work out when is best to post and ensure you are sharing content across all accounts.
