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Meaning of ‘Rio De Janeiro’ on TikTok and filter trend explained

Your TikTok For You Page has probably been flooded with the phrase ‘Rio De Janeiro’but what does it mean?

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ANKARA, TURKIYE – DECEMBER 5: In this photo illustration, TikTok logo is displayed on a mobile phone screen in Ankara, Turkiye on December 5, 2023. (Photo by Didem Mente/Anadolu via Getty Images)

Meaning of ‘Rio De Janeiro’ on TikTok

Rio Da Janeiro is the name of a viral Instagram filter that adds a pink and orange ombre effect to your photo.

All of Instagram’s preset effects are named after cities. Others include Paris, Cairo, Melbourne and Abu Dhabi.

The filter has gone viral on TikTok this month and people are writing the Brazilian city name when they share a video using it.

It’s existed on Instagram for years and made a comeback in 2023, but its return has become a bit of a meme.

https://www.tiktok.com/@c.aycivs/video/7315579651206712618?_r=1&_t=8iQ76EQl8Iy

How to find the ‘Rio De Janeiro’ filter

  1. Upload a photo to your Instagram Story
  2. Swipe left on the screen to scroll through the filters
  3. You’ll see ‘Paris’ first then ‘Los Angeles’ and ‘Oslo’
  4. Keep scrolling until you get to ‘Rio De Janeiro’
https://twitter.com/a_kereheroV/status/1737758596405022885

Instagram filter used in viral trend

It’s being used as part of a viral trend where social media users are asking others to rate how attractive they are.

You share a boomerang of yourself, write on the screen “Rate me” and add a slider where people can rate your good looks.

The trend can only be done on Instagram Stories using the slider sticker, but many are reposting their videos on TikTok.