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Why are NFL coaches wearing camouflage gear?

Joshua Rogers November 8, 2021
Why are NFL coaches wearing camouflage gear?
Photo by AAron Ontiveroz/MediaNews Group/The Denver Post via Getty Images

In Week 9 of the NFL fans noticed that coaches were wearing camouflage gear on the sidelines. Here’s why, where to buy it, and why Bill Belichick typically refuses to participate.

Week 9 of the NFL season brought about some interesting changes to team gear.

A number of coaches were spotted in camouflage gear, while the Dallas Cowboys had a red stripe on their helmets. Fans wondered why NFL coaches were wearing camo.

Man in the Arena: Tom Brady | Official Trailer | ESPN

Man in the Arena: Tom Brady | Official Trailer | ESPN

November marks Salute to Service campaign in NFL

So, why are NFL coaches wearing camo gear all of a sudden?

It’s because the NFL’s Salute to Service campaign got underway in Week 9 of the 2021-2022 season.

The program, now in its 11th year, helps generate millions of dollars for the league’s military nonprofit partners. It’s a program that makes its mission to Honor, Empower and Connect military personnel and their families to needed services.

That’s why NFL coaches were wearing camouflage gear and hoodies during recent games.

Photo by David John Griffin/Icon Sportswire via Getty Images

Where to buy the Salute to Service camo gear

The campaign, which runs from Week 9 to Week 11, also includes hats, t-shirts and long sleeves tops, as well as other commemorative camo gear with specific team logos.

The pullover hoodies are priced at $99.99 while hats are $37.99. You can buy all the 2021 Salute to Service gear, featuring every team’s logo, here.

The NFL does not profit from the sale of Salute to Service products. Charitable contributions are donated to the NFL’s Salute to Service charitable partners.

Photo by David Eulitt/Getty Images

Cowboys feature red stripe on helmets in Week 9

In Week 9, the Dallas Cowboys featured a red stripe on their football helmets for their game against the Denver Broncos.

According to the Dallas Morning News, the Cowboys are also wearing Medal of Honor decals.

“This will truly be a special day for all of us as we salute the men and women around the world who protect and defend our country,” said Charlotte Jones, the Cowboys’ executive vice president and chairman of the National Medal of Honor Museum Foundation.

“The red stripe on the helmet provides a beautiful ribbon to wrap around this salute to those who currently serve our country’s military – and the patriotic love and appreciation that we all share for those who came before them.”

Photo by Tom Pennington/Getty Images

Bill Belichick doesn’t usually participate in wearing the camo gear

Belichick has a strong military background as his father, Steve, has a strong legacy with the Navy after serving.

However, Belichick annually doesn’t participate in the practice of wearing camo gear for Salute to Service.

In 2019, the Patriots head coach explained his decision.

“I don’t know. I mean, I usually wear the same thing for every game – I mean, not the same thing, but depending on the weather and so forth, I just wear the same thing for every game. So, I don’t change what I wear weekly based on whatever the theme of the week is,” he said.

“But, Salute to Service is – look, the military and the job that our servicemen and women do and the sacrifices that they make are very important to me and my family, always has been, always will be, and I always want to recognize those and I do it. So, I don’t have any objection to what anybody else does, but I just choose to – honestly, I don’t think what sweatshirt I wear is that important. What’s important to me is what your actions are, what you do, so I try to make those count.”

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Joshua is a senior sports writer with over four years' experience in online writing. He graduated with a BA in Ancient History from The University of Manchester before receiving an MA in Sports Journalism from The University of Central Lancashire. He became a trending writer for a leading social publisher and later spent time covering the 2018 World Cup for The Mirror Online. He then moved to a social marketing agency where he acted as website editor. His specialties on The Focus include F1, tennis, NBA, NFL and combat sports.