What is Dak Prescott's Ask 4 Help, and where can you buy it?

Joshua Rogers September 28, 2021
What is Dak Prescott's Ask 4 Help, and where can you buy it?
Photo by Richard Rodriguez/Getty Images

The Cowboys QB made an emotional return to his home ground on Monday almost one year after suffering a devastating ankle injury. It was an emotional night for the 28-year-old and before the game he shared a new project he has launched. So, what is Dak Prescott’s Ask 4 Help and where can you buy it?

Dak Prescott makes emotional return to the Cowboys’ ground 

Dallas Cowboys star Dak Prescott made an emotional return to the Cowboys’ home ground on Monday night after a career-threatening injury there almost a year ago.

The quarterback suffered a gruesome compound fracture and dislocation of his right ankle last October, ruling him out for the rest of the season.

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On his return there on Monday (27 September), Dak threw for three touchdowns as the Cowboys beat the Philadelphia Eagles 41-21.

Prescott cried during the pre-game national anthem, and after the game said: “I am just thankful of everything I have been through to be back here doing what I am doing.

“A couple of times [it got emotional]. During the warm-up, pre-game, and then the anthem. Then it was go time.”

Photo by Tom Pennington/Getty Images

What is Ask 4 Help by Dak Prescott?

Dak endured a horrific 2020.

He lost his brother Jace to suicide in April, then suffered the season-ending ankle injury.

Prescott admitted to suffering depression during this period, and has been an advocate for mental health awareness.

After his brother died on 23 April 2020, Prescott wrote his late brother a letter.

In part, it read:

“Jace MacKenzie Prescott
A Life Taken to Save Millions
You’ll never be forgotten for one second.
-Why didn’t you ask me for help?
-Did you tell someone how bad you hurting?
-Do you know how many people you affected?
-Do you know you’re adored, admired, loved?”

During the weekend (25 September), Prescott announced a new T-shirt campaign in honour of suicide prevention month.

Ask 4 Help is taken from one of the lines of the poem to his late brother.

“I invite you to join us in our mission to champion those who battle mental illness by helping them to realise their lives matter, find their purpose, always know they are not alone and to ask 4 help. Together, we can help #StopSuicide.”

All proceeds from sales will benefit @faithfightfinish4, a foundation created to battle cancer in honour of his mother, who died in 2013.

The focus has reportedly now shifted to support efforts to prioritise mental health and stop the epidemic of suicide.

Photo by Kevork Djansezian/Getty Images

Where can you buy Dak Prescott’s Ask 4 Help T-shirts

Dak Prescott’s Ask 4 Help T-shirts and clothing line can be found at represent.com/store/dak.

As well as T-shirts, there are sweatshirts and hoodies featuring “ask 4 help”, as well as the foundation’s “Faith, Fight, Finish” slogan.

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Joshua is a senior sports writer with over four years' experience in online writing. He graduated with a BA in Ancient History from The University of Manchester before receiving an MA in Sports Journalism from The University of Central Lancashire. He became a trending writer for a leading social publisher and later spent time covering the 2018 World Cup for The Mirror Online. He then moved to a social marketing agency where he acted as website editor. His specialties on The Focus include F1, tennis, NBA, NFL and combat sports.