Surprising reason why Milwaukee Bucks can't wear cream uniforms anymore

Joshua Rogers November 16, 2022
Surprising reason why Milwaukee Bucks can't wear cream uniforms anymore
Photo by Don Juan Moore/Getty Images

The Milwaukee Bucks can’t wear cream colored jerseys and uniforms anymore due to a bizarre reason, explained by their chief marketing officer.

During the 2019-20 season NBA season, the Milwaukee Bucks unveiled their Nike Cream City Edition uniforms. The uniforms were to be worn for 20 games during the season, which included the Orlando Bubble.

The uniform’s cream color served as a nod to the bricks that built the foundation of Milwaukee and gave it its nickname Cream City.

Sadly, though, we’ve probably seen the last of the Bucks’ cream uniforms and jerseys, although for quite a peculiar reason.

Photo by Don Juan Moore/Getty Images

Bucks chief marketing officer reveals end to cream jerseys

The first suggestion we’d seen the last of the Milwaukee Bucks’ cream uniforms and jerseys came last week from Bucks chief marketing officer Dustin Godsey.

He tweeted that the Milwaukee Bucks could not bring back the Cream City uniforms. His comment came after the Bucks released their newest City Edition jersey for the current season, the blue Gathering Place jersey.

Surprise reason why Milwaukee Bucks can’t wear cream uniforms anymore

The reason why the Bucks can’t wear their Cream City uniforms is a bit of an odd one, and comes down to one thing: digital ads.

Journalist Paul Lukas, who writes about sports aesthetics for Uni Watch, spoke to Dustin Godsey who explained the decision to him.

He revealed that despite the cream color’s popularity, it interferes with the technology used for digital, on-court advertisements seen only on the television broadcast.

“I’m not sure I want to deal with the can of worms it will open, so I’ll tell you privately,” he told Lukas. “But you, in particular, are going to hate it: Teams can’t wear cream anymore because it interferes with the digital ads that are placed on the court in broadcast due to the uniforms being so close to the color of the wood that is keyed out in the process.”

We’ve seen the clash in other sports before

He said to think of it like a weather reporter wearing a green shirt in front of a green screen. The technology blends in with the shirt and creates a pixelated effect.

Godsey said it was most noticeable in the Orlando Bubble, and there is a clear example here of George Hill’s shorts being superimposed with a Toyota advertisement.

It’s happened in other sports before too, like hockey. Check out the player in the black uniform just behind the goal flicker in and out of focus as he clashes with the advertising boardings:

It’s a shame because the Bucks’ cream jerseys are a clean uniform but it seems we’re unlikely to see them again.

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Joshua is a senior sports writer with over four years' experience in online writing. He graduated with a BA in Ancient History from The University of Manchester before receiving an MA in Sports Journalism from The University of Central Lancashire. He became a trending writer for a leading social publisher and later spent time covering the 2018 World Cup for The Mirror Online. He then moved to a social marketing agency where he acted as website editor. His specialties on The Focus include F1, tennis, NBA, NFL and combat sports.