Sacramento Kings Light the Beam memes are here and they're glorious

Joshua Rogers November 18, 2022
Sacramento Kings Light the Beam memes are here and they're glorious
Photo by Ezra Shaw/Getty Images

The Sacramento Kings Light the Beam memes are here and they’re officially taking over Twitter and the Kings fanbase.

Whisper it quietly but the Sacramento Kings are actually pretty good this year. Under head coach Mike Brown the Kings are 8-6 this season, good enough for eighth in the Western Conference, and, as it stands, a playoff berth.

On Thursday night the Kings beat the San Antonio Spurs 130-112. This is the first time the team has scored 120+ points in five straight since the 1969-70 season, and the first time since 2005-06 they have won at least 8-of-10 games.

After years of mediocrity and underperformance Kings fans finally have something to cheer about, and the Light the Beam meme craze sweeping social media is the perfect example of that.

What is the Light the Beam craze?

Light the Beam is the Kings’ new victory celebration lighting up the night sky in Sac. After every victory, home or away, a bright, purple light emitted from four purple lasers atop Golden 1 Center’s grand entrance is beamed above the city.

According to NBC Sports, the beam first was introduced on September 16 – celebrated as “916 Day” in Sacramento – and lit up the sky for the first time on October 29 after the Kings’ first win of the season, vs the Heat.

A big purple button is wheeled out onto the court after every victory, which one of the players presses to ‘light the beam’.

Sacramento Kings’ Light the Beam memes sweep social media

The phenomenon has well and truly gripped a fanbase, as well as social media, which has become a rallying cry for people to get behind.

The purple lasers have become the talk of social media and the Kings are even being affectionally called ‘The Beam Team’.

After the win against the Spurs, the Light the Beam memes swept over social media, with the Kings’ Twitter account even retweeting a few. Fans inside the arena were even chanting ‘Light The Beam!’.

Here’s some of the best:

Mike Brown on the Light the Beam phenomenom

It’s not just fans who are loving the beam. After the Spurs game De’Aaron Fox said he ‘loves the beam’. Coach Mike Brown addd that whoever’s idea it was deserves a raise or at least two weeks off:

According to NBC, the beam is the brainchild of Kings president of business operations John Rinehart. It was inspired by the Los Angeles Angels’ Big A sign in the parking lot of Angel Stadium in Anaheim.

It’s been sixteen years since the Kings made the postseason, but perhaps the power of the beam will propel them to to the playoffs this year.

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Joshua is a senior sports writer with over four years' experience in online writing. He graduated with a BA in Ancient History from The University of Manchester before receiving an MA in Sports Journalism from The University of Central Lancashire. He became a trending writer for a leading social publisher and later spent time covering the 2018 World Cup for The Mirror Online. He then moved to a social marketing agency where he acted as website editor. His specialties on The Focus include F1, tennis, NBA, NFL and combat sports.