What is Penni Thow's relationship with Lewis Hamilton? Penni Thow spotted at Spanish GP

Joshua Rogers May 11, 2021
What is Penni Thow's relationship with Lewis Hamilton? Penni Thow spotted at Spanish GP
Photo by Dan Istitene - Formula 1/Formula 1 via Getty Images


Lewis Hamilton appears to have a new business partner in Penni Thow. Here’s who Penni Thow is and how she’s helping Lewis Hamilton.

Lewis Hamilton extended his lead in the Formula One World Championship at the Spanish Grand Prix.

The seven-time world champion overtook rival Max Verstappen with six laps to go after the Dutchman took P1 on the first lap.

However, during the race, fans noticed a woman near Lewis Hamilton’s paddock. Here’s who she was.

Penni Thow and Lewis Hamilton

At the Spanish GP, several Formula One fans noticed a woman close to Lewis Hamilton.

The woman was seen hugging Lewis in the “closed park” area where the cars are driven back to the pits post race.

Fans were wondering who the woman was but it appears she has been identified as Penni Thow.

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Photo by Xavier Bonilla – Pool/Getty Images

Penni was first seen at the Bahrain GP earlier in 2021 with Angela Cullen – Lewis Hamilton’s physio.

Having worked with talent for years, it is thought that Thow has now taken on a consultancy role with Lewis Hamilton.

This appears to corroborate with a recent article confirming Lewis Hamilton’s deal with British motorsport and advanced engineering group, Prodrive.

The deal is for Prodrive to run the seven-time Formula 1 world champion’s first move into team ownership.

The deal is in partnership with Hamilton’s X44 Extreme E team.

Furthermore, Lewis split with his long time manager Mark Hynes recently, and it seems Penni has replaced him.

According to the article, Hynes previously ran the Project Forty Four business that presides over the Extreme E entry. However, now the set-up is being led by Penni Thow.

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More on Penni Thow

As mentioned, Penni Thow has been working with talent for years, including the likes of Justin Bieber.

She is responsible for noticing the amateur singer on YouTube before guiding his music career to global success.

Penni also appeared in Forbes Magazines’ 30 under 30 list in 2015.

Photo by Bryan Bedder/Getty Images for Town & Country

Her profile on the magazine reads: ‘Oversees operations and strategic growth for SB Projects, an outfit run by Scooter Braun, manager of 30 Under 30 list alums Justin Bieber and Ariana Grande.

‘As SBP’s Head of Social Impact, Thow led Bieber’s 2013 #GiveBackPhilippines push, raising more than $1 million for typhoon relief.’

Additionally, Thow was featured in a 2017 article by Variety.

The article says: ‘Thow also has a passion for people, something that can be seen from her previous work on MTV’s “The Buried Life” to her current work at SBP, which incorporates social impact into the company’s daily business structure.

‘She also advises clients on entrepreneurial growth ventures. But Thow’s most impressive effort may be her day-to-day management and development of supermodel Karlie Kloss.’

‘This has included the launch of Kode With Klossy, a nonprofit that empowers girls to learn to code and become leaders in tech.’

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Joshua is a Senior Sports Writer at GRV Media with over five years of experience in online writing and editing. After receiving a BA (Hons) in Ancient History and an MA in Sports Journalism, he became a writer for a leading social publisher with over 7 million Facebook followers. Joshua then joined Reach PLC, covering the 2018 World Cup for The Mirror Online and regional publications like the Liverpool Echo. He then moved to a social media marketing agency and content studio, Brave Bison, acting as Website Editor for The Hook. Joshua now oversees all sports content on The Focus, specializing in NBA, NFL, F1, and tennis, while also keeping a close eye on his beloved Manchester United.