Rangers should cash-in on the star players of their current squad and mimic the success of a continental giant, club legend Brian Laudrup has told the Daily Record.
The 82-cap Denmark international suggested Rangers’ European displays this season will have caught the eye of several rivals on the continent, who may be eyeing the Glasgow giant’s stars in the January transfer window.
Steven Gerrard’s men currently sit joint top of their Europa League group this season, level with Benfica on seven points from three games.
Both clubs are unbeaten and meet on Thursday night at Ibrox in what is a crucial game to decide the group’s final standings.
The clubs met in Portugal last month, with Rangers throwing away a 3-1 lead against ten-man Benfica, who scored two late goals to snatch a draw.
That point for Gerrard’s men followed wins against Standard Liege and Lech Poznan. And Laudrup believes there could soon come a time when the manager must take advantage of potential financial opportunities.
Laudrup: Rangers ‘transformed’
“Success leads to sales, which can lead to reinvestment,” the former Rangers man said.
“You look at the outstanding success a club such as Ajax has had with developing and selling players.
“Before Gerrard arrived, Rangers didn’t really have players who would attract much interest. Now the picture has been transformed and the Europa League has been so important to that.
“It is a stage that really grows value. Richer clubs take notice.”
‘Attractive, attacking football’
Rangers also sit top of the Scottish Premiership, boasting an 11-point gap over fierce rivals Celtic.
The Gers have yet to lose a league game this season and have conceded just three goals in 15 matches.
And Laudrup believes much of that success is down to Gerrard’s decisions from the dugout.
“The style of play introduced by Gerrard really helps to promote the quality,” he said.
“As a team, they have produced modern, attractive, attacking football in the Europa League.”
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