How Texas A&M is using DMCA complaints to scrub 'yell' video from Twitter

Eve Edwards September 13, 2022
How Texas A&M is using DMCA complaints to scrub 'yell' video from Twitter
Photo by Ken Murray/Icon Sportswire via Getty Images


The Texas A&M Aggies are in tricky territory as a video from their typical ‘Midnight Yell’ practice has gone viral – the university is now issuing DMCA complaints to Twitter users reposting the footage in a bid to scrub it from the internet.

On Friday, September 9, the Aggies prepared to go up against the Appalachian State Mountaineers the following day. In anticipation of the football match, the team held their usual ‘Midnight Yell’ practice which involves debriefing the school on how they plan to beat their opponents. In other words, it’s a lot of trash talk.

Now, Texas A&M is issuing DMCA complaints to Twitter users who are sharing snippets from the latest Midnight Yell.

What a DMCA complaint entails

Photo by Carmen Mandato/Getty Images

The DMCA (Digital Millennium Copyright Act) is a copyright law in the United States that protects digital content from being stolen. DMCA complaints and issues help get stolen content removed from the internet.

Copyright infringement in these cases can range from reposting an image on social media without proper credit to broadcasting episodes of TV shows online.

The United States Congress passed the law back in 1998 to expand existing copyright laws to include the internet and the rise in digital media. In 2020, Congress passed the Copyright Alternative in Small-Claims Enforcement (CASE) Act, which established the Copyright Claims Board (CCB) within the U.S. Copyright Office.

What this means for internet users

If you receive a DMCA complaint or notice, it should not be ignored. A takedown notice is usually sent to an Internet Service Providers (ISP). It can also be sent to web hosting providers, search engines, or the individual who has reshared the content.

Upon receiving the DMCA complaint, you need to review and confirm the alleged copyright infringement. If there has been a copyright infringement, digital media should be taken down. You can dispute the takedown notice, say if you have permission to use the copyrighted material.

Regardless of whether you confirm or dispute the alleged copyright infringement, you must respond to the DMCA notice. Failure to respond could land you in a copyright infringement lawsuit.

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Texas A&M issues DMCA complaints over ‘yell’ video

Footage from the latest Midnight Yell was released to the official Texas A&M University YouTube channel. The footage belongs to the university, and although its content remains a subject of controversy, it still remains online.

Clips from Friday’s Midnight Yell (September 9) have been reposted to the internet by major sports commentators such as Barstool Sports. Barstool Sports shared a clip on Twitter with the caption: “Somehow Texas A&M’s loss to App State just got much more embarrassing.”

They have reportedly been slapped with a DMCA notice and had the clip taken down. The tweet still remains, but instead of the included clip, Twitter has replaced the footage with a grey image reading: “This media has been disabled in response to a report by the copyright owner.”

A number of Twitter users have faced a DMCA takedown request:

About the Midnight Yell tradition at Texas A&M

On the university’s website detailing the Aggies’ traditions, they touch on the Midnight Yell. Yell Practice became a regular after-dinner ritual over a century ago, in 1913. It was originally organized by a group of cadets, who wished to practice their yelling.

It wasn’t until 1931 that the first Midnight Yell would be heard. This began when the yell leaders led the Fightin’ Texas Aggie Band alongside current and former Texas A&M students into the stadium. Over the next nine decades, this would become a tradition for the Aggies football team.

The night before every home game a Midnight Yell is held at Kyle Field. Up to 25,000 are in attendance at these events. They also hold a Midnight Yell the night before away games, however, this is at a different location each time.

Photo by Ken Murray/Icon Sportswire via Getty Images
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Eve spends her days writing about everything culture-related. From celebrity news to music, film and television, Eve covers all bases. When she’s not writing you can find her making music or mastering the art of homemade pasta.