Where do you buy your clothes from? Do you spend your time on the high street shopping for all the latest trends? Maybe you shop in vintage stores or at smaller brands? Sustainable clothing is on the rise as consumers are starting to move away from fast fashion. With that in mind, we bring you five independent shops to follow right now…

Before July

Made to order clothing brand Before July was started by British designer Elisa Jaycott who makes and designs all the clothing herself. It’s sustainable and has a few well-fitting, simple styles which come in a range of attractive colours. What’s even better is you can input measurements for hem length and bust size, so you really get a personalised fit.

HODA London

Founded in 2014, this ethical brand produces small batches of clothing from recycled fabric, sourced in India. This means clothes may have had a past life as a sari or at a wedding. It’s sustainable, even down to the packaging clothes are sent in. Styles include dresses, wrap skirts, tie-front tops and various hair accessories.

Fruity Booty

You may have already heard of Fruity Booty. Kendall Jenner published a snap of her in its tiger print lingerie set on her Instagram and it’s been getting more and more attention ever since. The sustainable and ethically sourced underwear brand uses surplus fabrics to make bras, pants and nightwear. Designs are fun and pieces are made to last.


Not strictly a clothing brand but Sandralexandra stocks striking handmade earrings and necklaces. Based in London but with its roots in Spain styles include plenty of hanging pearls and pretty glass fruit earrings.

Mille Saisons

This British brand dedicated to silk accessories is definitely worth a look. Scrunchies may be more expensive than your average but they’re made from Mulberry Silk (apart from a vegan satin range) and come in a wide range of colours. Items include hair bands and bows, scrunchies and they even sell face masks.

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