Modelo Beer debuted a new commercial last week, which included a song that has become familiar to fans for its use across the brand’s advertisement, but what is the song?
On Friday (September 30), Modelo released a new commercial celebrating football fans as the official beer sponsor of the college football playoffs.
The new commercial included a classic song that Modelo fans will recognize for featuring across the brand’s advertising.
While the song has become a well-known part of the brand’s commercial, some have wondered about the name of the track and more about it. Let’s take a look…
What is the song that features across Modelo’s beer commercials?
The song that features across Modelo beer’s commercials is a remix of renowned late Italian composer Ennio Morricone’s composition The Ecstasy Of Gold (L’estasi dell’oro).
Morricone composed the track for the score for the 1966 classic The Good, the Bad, and the Ugly. While it has had many remix versions of it over the years, the Bandini remix appears to be the most familiar as it is often used in advertisements including Modelo’s.
Modelo has used the song across many of its commercials
TV audiences will be familiar with Modelo’s use of The Ecstasy Of Gold across its advertisements, as the brand is seen to have used the track across many of its commercials over the years.
On Twitter, some users have even dubbed the track as the “Modelo commercial song” as they noted how it has become a familiar part of the brand’s advertising.
Others have taken to the micro-blogging platform as they have shared their thoughts and feelings to the track, with one user having gone as far as dubbing it to be one of the best “commercial songs of all time” as they suggested it would feature in the top three.
Modelo is not the only brand to have used the classic track
While The Ecstasy Of Gold has become well known for its feature across Modelo’s commercials, the beer company is not the only brand to have featured it in its advertisements.
The song appears to have also been a popular choice for many brands having featured in adverts for everything from fashion to well-known fast food chains.
In 2018 in the UK, KFC used the song in its Christmas advert, which saw a chicken walk across a snowy setting before coming across a Turkey.