What is the song in Bose's 2022 new earbuds commercial?

Amber Peake September 23, 2022
What is the song in Bose's 2022 new earbuds commercial?
Photo by Jakub Porzycki/NurPhoto via Getty Images

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Last week Bose debuted a new version of its quiet comfort earbuds to customers via a catchy commercial, but what was the song in the advert?

The audio ware brand showed off its latest release in action in a new commercial as it featured people grooving with their earbuds in various activities, from working in a busy café to mowing the lawn.

The enigmatic tune seems to have since sparked curiosity as some have wondered what song is heard in the Bose earbuds commercial. Let’s take a look…

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What is the song in Bose’s 2022 earbuds commercial?

The song that features across the new Bose quiet comfort earbuds commercial is Because I’m Me produced by The Avalanches.

The Avalanches are an Australian musical group of DJs that formed as a collective in 1997. While they are known in the electronic scene over the years, the group’s sound has referenced other genres, including hip hop and dance.

Because I’m Me was released in 2016 and appears on the group’s second studio album Wildflower. The track also features vocals from hip-hop rap duo Camp Lo.

Two years after the song’s initial release, the group dropped a collection of remixes that saw other artists add their sound to the track.

This is not the song’s only commercial feature

The Avalanches track has featured in several commercials following its 2016 release.

The first instance appears to have been for outdoor clothing brand North Face in 2017, which used the track in its winter advert that year.

As per iSpot.TV, it also appears to have been used in several commercials by Xfinity Mobile across 2019.

Of course, fans recognized the track

Following the release of the commercial last week, it didn’t take long for fans of The Avalanches to recognize the song’s feature in the advert. 

Sharing their surprise at hearing the tune on Twitter, one fan wrote: “Love hearing @TheAvalanches on a Bose commercial on TNF.”

Another joked their feature has inspired them to update their earbud game as they quipped: “Bose commercial playing @TheAvalanches guess I need to buy new earbuds.” A third gushed: “@TheAvalanches in a Bose commercial? Delicious!” 

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Amber is an entertainment journalist with a love for anything showbiz, celeb or reality TV. After graduating with a degree in Journalism at Brunel University she became a Showbiz Reporter at Express.co.uk. Having written for both HITC and The Focus, Amber is now a staff writer for The Focus covering the latest celeb and entertainment trends.