Who is Tanu Muino? Meet the director behind Cardi B’s Up video

Bruno Cooke February 5, 2021
Who is Cardi B's Ukrainian music video director, Tanu Muino?

Tanu Muino directed Cardi B’s latest music video, Up, which premiered today. Who is Tanu Muino, and what else has she directed?

Who is Tanu Muino?

Tanu Muino is a Ukrainian photographer and music video director based in Odessa. 

She has previously collaborated with artists Vera Brezhneva (VERA), Nadya Dorofeeva (DOROFEEVA), Sisters, and Monatik, Lida Lee and Nino, among others. 

Muino also directed Katy Perry’s video for Small Talk in 2019. 

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Her Instagram profile describes her as a “dark character lady”.

In terms of visual style, her videos are characterised by stark zooms, vibrant colours, symmetry, action sequences and sensuality.

Tanu Muino founded contemporary fashion brand Jealousy in 2013. From its website, the brand’s signature is “atmospheric prints, vibrant colours in contrasting textures and eyecatching details”.

Born in 1989, Muino is 32 years old.

Tanu Muino and Cardi B’s Up

Cardi B flew Tanu from Ukraine to the United States in order to make the video, wanting something “really different”. Listen to Cardi B on their collaboration in the second slide below.

Cardi B said in a live YouTube broadcast before its release that she “wanted a more hood song. I thought that my last song was more sexy…I wanted to do something more gangster.”

Her previous music video, for the collaborative song WAP with Megan Thee Stallion, allegedly cost $1 million to produce. It earned the title of NME’s number one song of 2020.

Meanwhile, the two videos that preceded it, Money and Please Me, cost $400K and $900K respectively.

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Bruno is a postgraduate student studying global journalism, with research interests in the intersection of the media, storytelling, culture and politics. His articles have appeared in Groundviews, Packs Light and Forge Press, and most are readable on Medium or onurbicycle.com. He is a Student Ambassador for Tortoise Media, a big fan of Freddie Mercury and a novelist – his debut novel, Reveries, is available on Amazon.