Fans go mad for Kanye West Donda merch: T-shirts sell out at stadium launch

Olivia Olphin July 23, 2021
Fans go mad for Kanye West Donda merch: T-shirts sell out at stadium launch
Photo by Kevin Mazur/Getty Images for Universal Music Group

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Kanye West previewed his new album Donda at the Mercedes-Benz stadium in Atlanta last night. However, fans who didn’t manage to nab a ticket are going crazy waiting for the album to drop on Spotify. We take a look at the exclusive Kanye West Donda merch available at the stadium yesterday, and whether you can get your hands on some Donda goodies.

Kanye West makes fans wait for new album Donda

Kanye West has never been known to keep to a schedule, he runs by his own time. This meant his new album Donda, which was set to be released today, 23 July, has still to be released.

The artist held a listening party for the new album in Atlanta late last night. He arrived at 9.50pm rather than the scheduled 8pm start time.

Unusually, the Stronger didn’t say a word, letting the album do the talking.

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Photo by Kevin Mazur/Getty Images for Universal Music Group

Fans are pulling their hair out waiting for the album to drop on Spotify and other music streaming platforms.

Is there any Kanye West Donda merch?

Fashion and culture site Saint released a first look at the new Donda merch on its Twitter page last night.

Images included one long-sleeved shirt with a Mercedes symbol on the front alongside the words Donda, and a picture of a young girl on the back. This could possibly be a picture of his mother, Donda West, as a child as she is the inspiration behind the album.

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The merch was initially released at the Mercedes-Benz stadium in Atlanta where the Kanye West listening party was held.

According to one attendee the T-shirts were priced at $120, but nevertheless sold out at the stadium.

At the moment there has been no announcement whether those were limited-edition T-shirts or if there is more merch on the way. We will simply have to wait to see if Kanye decides to drop any more T-shirts on his website.

However, the Kanye West Shop is currently down. This could mean they are adding more merch – or that the site is simply overloaded.

Kanye releases new Yeezy Gap collection

Kanye West is one busy man. Not only has he dropped his new album Donda this week, but he has also released a collaboration between his clothing brand Yeezy and Gap.

This drop sees the Yeezy Black Round Jacket hit Gap stores. It will initially drop in Japan, the UK and various other countries in Europe.

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However, you can pre-order the jacket on the Gap US site now and it will be shipped to you this winter.

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Olivia Olphin is an English Literature graduate and a film and literature fanatic. She has many years of reviewing experience, recently working as accredited press for the London Film Festival. She has also written widely about culture and sex education, as well as LGBTQ+ and women's issues.