No, JI Prince of NY isn't dead as rapper responds to online hoax

Amber Peake October 5, 2021

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JI the Prince of NY isn’t dead but has become the latest celeb to fall victim to an internet death hoax. The rapper, who is alive and well, has responded to rumours surrounding his death, with fans curious to know how they started.

No, rapper JI the Prince of NY isn’t dead

JI the Prince of NY, also known as JI, isn’t dead, although he has become the victim of an internet death hoax in the past few days.

Rumours surrounding JI’s death seem to stem from a report by Breaking News 247, which oddly lists the publication date as Monday, 4 October 2059!

The news website’s post, entitled New York Rapper JI Found Dead In His New York Apartment, claimed the artist had been found dead following an overdose.

Photo by Johnny Nunez/WireImage
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Rapper responds to rumours on social media

JI has since acknowledged the online rumours in a post on Instagram as he reassured his 2.2 million fans he was alive and well.

Sharing a screenshot of the fake death report yesterday (Monday, 4 October), he wrote: “Lol, whoever made this is wild. I’m more alive than ever. More music otw [on the way].”

Fans took to the comments of the rapper’s post to share their concerns for JI. One user penned: “Had me stop breathing for a sec,” while another added: “Whewww, my heart dropped bae.”

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Who is JI the Prince of NY?

JI, whose real name is Justin Irvin Rivera, is a rapper and singer from Brooklyn, New York. The 20-year-old artist’s passion for music started at a young age after he was introduced to hip-hop and reggae by his parents.

In 2016 he appeared on music competition series The Rap Game and, although he didn’t win, he went on to become known for his breakthrough 2019 track Need Me.

Other popular songs by the artist include Blame On Me and Hood Scars 2, with the artist releasing his latest single, Morning, in July this year.

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Amber is an entertainment journalist with a love for anything showbiz, celeb or reality TV. After graduating with a degree in Journalism at Brunel University she became a Showbiz Reporter at Express.co.uk. Having written for both HITC and The Focus, Amber is now a staff writer for The Focus covering the latest celeb and entertainment trends.