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El Alfa and Nicky Jam beef explained: Why do fans think the feud is faked?

Eve Edwards May 26, 2021
el alfa nicky jam beef
Photo by Johnny Louis/Getty Images

As El Alfa and Nicky Jam publicly ‘beef’ on Instagram, many fans are curious as to what their drama is about. Some fans have even speculated that the beef is a marketing stunt, as the two musicians have collaborated in the past.

What did Nicky Jam say about El Alfa?

On Tuesday, 25 May 2021 Nicky Jam took to Instagram to call out Dominican Dembow artist El Alfa.

In a series of Instagram Stories, Nicky Jam says, “What’s up, Alfa? […] Did you forget some things? […] I can refresh your memory pretty quickly.” (Instagram Story translated from Spanish to English)

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As soon as Nicky Jam mentioned El Alfa, fans thought there was some beef on the cards.

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Is the Nicky Jam and El Alfa beef a ‘marketing’ strategy?

Unconfirmed. Fans of Nicky Jam and El Alfa believe the beef between the two artists is simply a marketing tactic. Even TV programme Da’ Flow Internacional speculated this was the case.

One Twitter user wondered if the beef was “all for a track comin’ soon”.

Another user wrote: “Esos es marketing, por que si no fuera así alofoke estuviera pidiéndole a Nicky que lo perdone. no promocionándolo para que aquel que no lo sabia lo sepa”. This suggests that it is a marketing strategy, as if it was not, Alofoke would be asking Nicky to forgive him.

Neither Nicky Jam nor El Alfa have provided any more details on their beef.

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The thinking behind Nicky Jam and El Alfa’s Instagram beef being a marketing technique is based in the fact the two have previously collaborated.

Their last musical collaboration occurred in 2017 with the release of Nicky Jam’s album, Fénix, on a track called Nobody Like You. The pair have collaborated numerous times on the likes of Nadie Como, A Correr Los Lakers (Remix), and Segueta (Remix).

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Eve spends her days writing about everything culture-related. From celebrity news to music, film and television, Eve covers all bases. When she’s not writing you can find her making music or mastering the art of homemade pasta.