Jennifer Aniston launched haircare brand LolaVie recently, so if you’ve been chasing her golden locks, here’s where to buy her hair products.
Celebrity beauty brands are becoming more common as the industry expands and the trend shows no signs of stopping. The beauty industry is worth $603 billion in 2021 and is predicted to increase to $638.6 billion next year.
Jennifer Aniston is just one of the names joining the likes of Selena Gomez and Kylie Jenner in building their empire, but the Friends actress will be focusing purely on haircare for now.
She first teased her 37.9 million Instagram followers with a behind-the-scenes shot of her in a black dress and tagging the business account, leaving fans clueless on what to expect.
The actress finally revealed the products on 9 September 2021 – so here’s how to transform your hairdo to ‘The Rachel’.
- NEW: Where to buy Tax The Rich shirt, as worn by AOC
Where to buy LolaVie hair products
LoLaVie hair products are exclusively available on the official website right now, with their inaugural product, the Glossing Detangler, up for purchase.
The vegan lightweight spray will set you back $25 for 150ml, making it a mid-range product. Comparing it to Bumble and Bumble’s much-loved 250ml Prep Primer detangler, LoLaVie is steep for its quantity.
Unfortunately, international fans will have to wait since LoLaVie only ships to the US.
The website states:
“We ship to the United States, APO/FPO/DPO military addresses, and the following territories – Puerto Rico, Virgin Islands, American Samoa, Micronesia, Guam, and the Northern Mariana Islands.
“While we do not ship to other countries internationally at this time, we are hoping to be able to do so in the near future.”
Everything we know about LoLaVie
Aniston’s new venture has a similar approach to Miranda Kerr’s KORA Organics and Gwyneth Paltrow’s Goop: clean beauty.
LoLaVie advocates products that enhance and improve one’s natural beauty through vegan and cruelty free ingredients, including lemon extract, vegetable ceramides and chia seeds. Overall, their formulas promise to deliver nutrient-rich ingredients with minimal environmental damage.
When Aniston teased the name, fans were curious to decipher the meaning, which Reuters reported meant ‘laughing at life’. The name was initially the name of the actress’ first perfume in 2010, but was forced to change to avoid similarities with another perfume brand.
- READ MORE: Twitter reacts to Lil Nas X’s C3PO Met Gala outfit
At the time, Aniston never shared the inspiration behind the name because it was “too personal to tell, but it has a special significance”. 11 years later, it hasn’t escaped her mind and she has finally shared the origins.
Turns out, the actress is known as Lola by her closest friends and named her first car Lola, after her favourite Sarah Vaughan song, “Whatever Lola Wants”.
Now, Lola is someone who is confident and unapologetic for the life they live. In French, “vie” means “life”, therefore LolaVie means ‘LolaLife’.
What does the future hold for LoLaVie?
There may only be one product available right now, but Aniston will definitely expand her product line.
In an interview with Jimmy Kimmel on 13 September, the actress didn’t shut down the possibility of a dry shampoo coming soon. Kimmel questioned whether she’ll be selling one, she replied, “anything is possible”!
The brand may be developing products for the body since a trademark was filed for LoLaVie in July 2019 for beauty, including “lotions for face and body; non-medicated soaps for face and body; non-medicated preparations for the care of the skin, hair, nails and body; bath gel; shower gel; deodorants for personal use”.