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Target’s new Hello Kitty Stanley-style cup will add a ‘touch of cuteness’ to your hydration

People on social media are going crazy for a new Hello Kitty Stanley-style cup that arrived at Target this week.

The Stanley craze has continued into 2024, with people still completely obsessed with the insulated stainless steel tumblers.

Hello Kitty Stanley cup on shelf at T.J.Maxx
@_melymel_ (TikTok)

Target’s new Hello Kitty Stanley-style cup

The cute cup isn’t actually made by Stanley, but follows the same design as the famous Quencher Flowstate Tumbler.

It’s a white handled cup with a straw that has Hello Kitty’s face and iconic red bow embossed onto the front.

“Stay hydrated in style with this Hello Kitty stainless steel tumbler,” Target says. “The white exterior has been custom designed to look just like your favorite kawaii cat.”

The 40-ounce cup has a leak-proof lid and adds a “touch of cuteness” to your hydration routine while quenching your thirst throughout the day.

It’s available on the Target website right now and retails for $42.99. The description says the item isnt sold in stores.

Identical cup available at another store

Eagle-eyed Hello Kitty fans have also spotted a practically identical Stanley-style cup at T.J. Maxx this month.

The tumbler is available at some HomeGoods and Marshall’s stores too alongside two other cute Sanrio designs.

One is bright pink and themed around Hello Kitty’s best friend My Melody, a rabbit who wears a pink hood and yellow bow.

Another black cup depicts Kuromi, another rabbit creature with a pink skull hat who is the rival of My Melody.

According to people on TikTok, they retail for just $16.99 – far less than the real Stanleys and Target dupe.

TikTok goes gaga for Hello Kitty tumblers

Videos of the Hello Kitty tumblers are taking over TikTok and everyone is totally in love.

One person wrote: “Oh my god that’s so cute literally I will do if I can find one.”

“I NEED this,” said another.

A third person added: “Running to get one right now.”

“I want that tumbler so bad,” someone else wrote.

It comes as two brand new Valentine’s Day Stanley cups just dropped at Target too, and people are going gaga for a new Starbucks x Stanley tumbler.