Credits: Social Media
Statistics suggest daters are ditching apps for in-person interaction and we’re here for it
New statistics have suggested that interest in online dating is slowly dwindling as people make the transition towards more traditional forms of love.
Back in 1995, the world was changed forever when Match.com was released and the world of online dating was opened up. As reported by Tidio, that market has boomed and there are over 1,500 dating apps and websites operating worldwide. But that could soon change, according to the latest facts and figures.
The world is going back
Decades ago, if you wanted to meet someone you had to speak to them face to face. While shocking, this was the reality.
We could be heading back in that direction, as suggested by data presented by OnlyAccounts.io. They predict that the global dating services market is expected to grow by only 3.5% year-over-year and hit $8bn in 2024. While this might seem like a lot, its just one-fifth of the growth rate seen three years ago.
They said that, in 2019, Statista Digital Market Outlook reported that dating apps grossed a staggering $5.6 billion. In 2020, that number jumped by 19% to $6.7 billion, and it continued to rise from there. By 2022, when the market was valued at $7.5 billion, the growth rate was only 0.9%.
Contrastingly, 2023 saw an upward market growth of 4.2% to $7.8 billion, but 2024 predicts a sudden decline to a growth of just 3.5%. By 2028, Statista predicted the value to be around $8.7 billion, with a growth rate of only 1.5%.
User growth is also in danger
Although users are expected to continue growing over the next few years, totaling 700 million by 2028, Statista stated that fewer and fewer people will sign up year after year.�
We are currently in the most popular time for online dating
Despite statistics pointing to a decrease in dating app popularity in the next few years, at present, its still very popular.
As reported by dating app Tinder, January 7 marked the busiest day for online dating. Its also the busiest period, with that ending around the same time as Valentines Day on February 14. The Los Angeles-based company said that 11.4 million more messages are set to be sent, a staggering 22% increase compared with the rest of the year.
Tinder said: There couldnt be a better time to put yourself out there with peak dating season on the horizon. They further revealed that people are uploading a massive 2,263 pictures every minute.
But, as dating expert Sylvia Linzalone explained, the period leading up to Valentines is a troublesome one for finding a date.
The spike in January swiping is a natural response to societal expectations and the desire for companionship during a season focused on love, she said. Being single on Valentine’s Day can be quite a disheartening time for some, especially if you’re surrounded by loved up friends who are eagerly making plans for fancy dinners and romantic getaways.
