Credits: Social Media
Startup launches plant-based alternatives for popular bars like Snickers and Milky Way
Harken Sweets has launched two plant-based chocolate bars that are alternatives to fan favourites like Snickers and Milky Way.
Gone are the days when vegetarians and vegans could only have nut roasts! Most brands in 2024 have some kind of plant-based alternative, with companies becoming more and more inventive as they cater to the ever-expanding client base.
This will make you hungry
Harken Sweets, based out of New York City, is the lovechild of former Caulipower COO Katie Lefkowitz, who pegged the new bars as superfood-dense and fibre-packed that taste like the real thing.
The first bar, named The Nutty One, is an obvious call to Snickers. Its made of layers of date-based caramel and salted peanut butter nougat, wrapped in a milk-chocolate-style oat-chocolately coating.
The second bar, a Milky Way substitute called the The Gooey One, is also made from date-based caramel and oat-chocolate coating. Both bars have 140 calories, with 13 grams of prebiotic fibre and no added sugar or animal products.
The bars are meant to be nostalgic
When you use dates instead of butter and sugar in the really unique way that we do, you can achieve that gooey caramel texture while still retaining the fibrous quality thats inherent in that fruit, reducing sugar and calories, Katie said.
The Milky Way and Snickers bars were meant to hint at a nostalgic chocolate feel, with Katie having grown up eating the originals.
She added: Most people when they think about plant-based chocolate, its a dark chocolate, but what we have been able to do here is to create a truly milk-style chocolate thats reminiscent of something youd see on a classic candy bar.
If youre hobbing to chow down on one of the new bars, then head on over to KeHE, UNFI, ShopRite, Fairway, Gourmet Garage, PopUp Grocer, or HarkenSweets.com. They will be available in national shops from Q2 of 2024
