Credits: Social Media
Red Nail theory isnt entirely wrong as experts reveal the power of bright color on men
Besties Taylor Swift and Selena Gomez’s new romances have fans convinced that the viral “red nail theory” is true and works magic for your love life. Now many are painting their nails red and waiting for the results to show.
There is a new TikTok theory going viral every few months. However, few are quite as popular as the red nail theory. It arrived in early 2022 and, almost two years later, it’s still being talked about all across social media. The theory’s recent popularity can be credited to pop stars Taylor Swift and Selena Gomez. The red nail rage has also got people discussing how, if at all, the color red affects men and makes women more attractive to them.
What is the red nail theory?
For the unversed, the red nail theory suggests that having a red nail color makes women more desirable and attractive to men. The term was coined by TikTok user Robyn DelMonte, who goes by @GirlBossTown on the platform.
Theorizing why guys find red nails attractive on a woman, Robyn says that it is because it reminds men of their mom. She explains how, in the 90s, most women had red nails. Hence seeing the same nail color on a girl makes guys think of their moms taking care of them when they were growing up. While many questioned the TikToker’s reasoning behind men being attracted to red nails, she managed to start a trend that has been going strong for almost two years now. Many women have gotten red nails since.
Some say the theory is true and they received a lot of male attention because of their nails. Others say it simply did not work for them. However, Taylor and Selena sporting red nails amid their romances has kick-started the trend of women getting red nails. Many fans are convinced that the theory has worked in the musicians’ favor.
Fans think it helped Taylor Swift and Selena Gomez find love
The wellness platform Fresha shared in a recent press release (as per Parade) that the searches for “red nails” have gone up by 160% in the past year. Moreover, the searches for “red nail theory” spiked by 158%. This is largely thanks to the concept’s crazy popularity.
Both Taylor and Selena have gotten into new relationships in the past year. The Eras Tour singer started seeing Kansas City Chiefs’ Travis Kelce sometime in July 2023. The Rare Beauty founder went public with her relationship with record producer Benny Blanco in December 2023.
The besties have both sported red nails in their recent social media pictures. This has led fans to join the dots and connect the happiness in their love life to their red nails. Taylor sported red nails in her New Year’s Eve photo alongside her boyfriend Travis, Chiefs quarterback Patrick Mahomes, and his wife Brittany Mahomes. It is also a color that Taylor often sports in many of her public appearances.
Selena, on the other hand, posted a mirror selfie on December 30th on her Instagram, in which she had red nails on.
How red evokes the strongest emotion in men
The website Very Well Mind notes that the color red evokes the strongest emotion in people out of any other colors. It has physical effects on a person such as elevated blood pressure, enhanced metabolism, increased heart rate, and increased respiration rate.
Alex Anderson-Kahl, Ed.S, NCSP, explained to Parade that Red is “invigorating and exhilarating” and acts as “an invitation for lovers who like initiating passionate engagements.”
Kahl also notes that the color shows many things about someone’s personality and emotional state. “It represents confidence, passion, and the ability to incite craving feelings in others easily.”
Whether it’s your bedroom or a boardroom, the power of the color red is undeniable.
