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Omar Apollo teams up with Taco Bell for brand new spicy sauce inspired by childhood
Taco Bell has a new celebrity partner and it is noneother than the dashing Omar Apollo, who comes to the brand with his own twist on hot sauce inspired by his familys recipe.
Taco Bell has been utterly dominating the fast food sector recently following the release of its Bajaversary merchandise in August. Following that, the Mexican-inspired restaurant confused fans with their retirement home.�
Omar Apollo is bringing the heat to Taco Bell
Just a month after delighting fans with a through-the-ages menu, Taco Bell has unveiled a new partnership with singer, rapper, and artist Omar Apollo.
In a press release on Monday, Taco Bell designated their new hot sauce flavor as Disha Hot, a combination of savory, smoky flavors flavors inspired by Omars mothers own recipe.�
After immigrating to the United States, Omars family ran a small Mexican resturant, El Super Taco, where Omars mother would prepare the Disha Hot sauce from scratch. They hoped to bring the concoction to the world, but the restaurant was forced to close once the Evergreen singer was born.
“Everyone’s family has that one recipe they believe is worth sharing with the rest of the world, for me it’s Disha Hot Hot Sauce. It’s not just about the flavors that take me back to my childhood, but about honoring my heritage and the countless sacrifices my parents made for me to pursue my passions,” the artist explained. “Bringing Disha Hot Hot Sauce to the world has always been my dream and I’m grateful to partner with Taco Bell to celebrate the flavors that make us who we are and create new memories with the people we love.”
The sauce is available to rewards members from September 24, and to the rest of America on September 26.
The hot sauce launch is flanked by new deals�
“Our sauce packets are more than just condiments; they’re a beloved part of the Taco Bell experience. When Omar shared the story of his family’s Disha Hot sauce and its unique, personal flavors, we knew this was the kind of meaningful partnership our fans would love,” said Taylor Montgomery, Taco Bell’s Chief Marketing Officer. “At Taco Bell, we consistently look to push the boundaries of menu innovation, and this partnership is an epic first, breaking the mold on traditional celebrity meals. Introducing Disha Hot Hot Sauce to our hot sauce lineup not only offers a new, tradition-rich flavor, but it also honors the entrepreneurial spirit that drives Taco Bell forward.”
Alongside the hot sauces, which can be purchased separately for $0.20, Taco Bell is providing customers with a Disha Hot Discovery Box with classic Taco Bell items and sachets of the Disha Hot sauce. Each box contains three Disha Hot Hot Sauce Packets, a Cheesy Gordita Crunch, a Doritos�Locos Taco, a Crunchy Taco, chips, and nacho cheese sauce, and a medium fountain drink all for the humble price of $8.99.
But it doesnt stop there as Taco Bell is also fusing its flavor with Omars music in the form of Taco Bell X Disha Hot vinyl variant.
