New research reveals the state most likely to spoil their moms this Mother’s Day

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By Ellissa Bain

2 May 2024

Mother’s Day is fast approaching in the US, a celebration to honor the huge influence mothers have in our daily lives.

New research has revealed that people living in one state are most likely to spoil the special moms in their lives this year.

State most likely to spoil their moms

Gifting experts at Unifury analyzed the monthly Google searches for 487 search terms related to Mother’s Day, including terms like “Mothers Day,” “Mother’s Day flowers” and “Mother’s Day gifts”.

They found that California is the state most likely to spoil their moms this Mother’s Day, with 12,618 peak monthly searches per 100,000 residents.

This is a huge�24.1% above�the national average, which is 10,168 peak monthly searches related to Mother’s Day�per 100,000 residents.

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The most searched keyword in California was “Mothers Day”, with 1,500,000 monthly searches, followed by “Happy Mothers Day” at 823,000.

Top 10 states searching for Mother’s Day

1. California  12,618 peak monthly searches per 100,000 residents
2. New York  12,190 peak monthly searches per 100,000 residents
3. Nevada  12,145 monthly searches�per 100,000 residents
4. Texas  11,838 peak monthly searches per 100,000 residents
5. Florida  11,606 peak monthly searches per 100,000 residents 
6. Maryland  11,606 peak monthly searches per 100,000 residents
7. Colorado  11,425 peak monthly searches per 100,000 residents
8. New Jersey  11,410 peak monthly searches per 100,000 residents
9. Georgia  11,329 peak monthly searches per 100,000 residents 
10. Arizona  11,159 peak monthly searches per 100,000 residents

Mother’s Day flowers and new moms

California may have topped the list overall, but it’s people in a different state who are looking to treat their moms with flowers this year.

Those in New York are searching for “Mother’s Day Flowers” the most, followed by Maryland and Virginia.

California didn’t come until number six, hinting that people in the state are more likely to buy gifts than florals.

Interestingly, the state searching for “best gifts for new moms” the most was Massachusetts, followed by New York and Colorado.

This research was provided by Unifury, who make personalized gifts for all the special people in your life.

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