When is Marlboro Rewards' end date? Program finishes after two years

Eve Edwards July 23, 2021
Photo by Scott Olson/Getty Images

Adult smokers (21+) of Marlboro have been cashing in on their rewards program, but is it now coming to an end?

If Marlboro Red or Gold is your go-to cigarette of choice, you may have been subscribed to Marlboro Rewards. Discounts, gift codes and Marlboro merch – what’s not to love?

Now, smokers and regular users of the program have concerns that it is coming to an end. Does it really have an end date in sight?

Photo by Tim Boyle/Getty Images

Is Marlboro Rewards ending?

Yes. Unfortunately for those who have been cashing into the Marlboro Rewards program, it is coming to an end.

Marlboro Rewards are collected when you buy a packet of their cigarettes. Adult smokers enrolled in the program collect points through the MHQ app. On the app, smokers scan and enter reward codes found on their packs for points.

Some of the rewards include discounts on later packets. Other rewards include Marlboro swag, gift codes and much more.

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So, when is the Marlboro Rewards end date?

  • 31 December 2021

There is still under half a year to continue with the Marlboro Rewards program, but it will be coming to an end on the last day of the year at 11:59:59 pm Eastern Time (ET). So, when the clock strikes midnight and you welcome in 2022, you’ll have to say goodbye to Marlboro Rewards.

The current program launched on 14 January 2019, meaning it ran for almost three years.

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Marlboro Miles and more rewards

The current Marlboro Rewards isn’t the first time the cigarette brand has conjured up a scheme to reward their loyal customers. Plenty of other cigarette brands also use this marketing ploy, including competitors Camel (they had a promotion called “Camel Cash”).

In 1993, Marlboro rolled out the Marlboro Adventure Team. This was essentially a tobacco-inspired lifestyle brand promoting outdoor activities via branded merchandise. The merch could be purchased through Marlboro Miles.

Marlboro Miles consisted of the proof of purchase on the cigarette packet plus the words “5 Miles” or “Five Miles.” You would save your cigarette pack’s proof of purchase with these words and turn that into Marlboro merchandise via the Marlboro Miles catalog

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Eve spends her days writing about everything culture-related. From celebrity news to music, film and television, Eve covers all bases. When she’s not writing you can find her making music or mastering the art of homemade pasta.