Credits: Social Media
Lindts Super Bowl commercial has fans feeling nostalgic thanks to soulful 1957 song
Lindt made its debut at Super Bowl 2024 with a commercial featuring a famous Perry Como song and not a single prominent face, thus largely appealing to viewers.
Aside from a nail-biting game, the Super Bowl is best known for the adverts it runs year after year. The biggest brands pay millions for a 30-second slot as a large audience tunes into their televisions to watch the annual football league. Although a significant number of commercials featured celebrities, Lindt rather resorted to emotions.
Lindt debuts on Super Bowl with a 1957 song
Called Life is a Ball, Lindt’s commercial for Super Bowl 2024 played the Perry Combo song, Round and Round’ in the background.
The 30-second ad came with the tagline “Life is a Ball” as it showed people from different walks of life enjoying the chocolate.
The highlight of the ad was the feature of commoners that viewers could relate to, as the brand celebrates the little joys of life, unlike other commercials that count on famous personalities.
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Life is a Ball begins with a woman sending a Lindor Truffle flying to follow people around the city as they savor the same chocolate on different occasions. Be it while relaxing in the pool or watching the sunset with your loved one – a Lindt chocolate is the perfect addition for all special moments of life.
Meanwhile, Perry’s 1957 track has fans feeling nostalgia for their childhood or past, and social media users say the “catchy” song doesn’t stop playing in their minds after watching the commercial.
“Can we get more commercials like that Lindt chocolate one, please? Nothing try-hard, no pointless celebrity cameos, no punchline. Just a commercial selling me some damn fine chocolate!,” said one.
Another added: “Lindt ad was unexpected but wholesome.” while a third person wrote: “Perry Como for Super Bowl. Great job, Lindt”
Fans pick the ‘best’ 2024 commercial
Many commercials were played during the 2024 Super Bowl and as always, they’ve managed to create a lot of buzz.
The Dunkings by Dunkin’ Donuts showing JLo, Ben Affleck, Matt Damon, Tom Brady, and Jack Harlow is one of the most widely discussed Super Bowl commercials this year.
One fan wrote: “I use a TV antenna for the Super Bowl every year so I always get to see them. My favorite was the Dunkin Donuts commercial. Hilarious!”
“Dont care about who won the Super Bowl, iconic Dunkin commercial dropped tonight,” added another.
Ads by Kia, Kawasaki, and others have also received thumbs-up from fans for keeping them hooked with their 30-second feature during the game.
“KIA takes the trophy for best #SuperBowl commercial spot,” Tweeted one.
Another opined: “Lets talk about how the best Super Bowl commercial was the Kawasaki commercial.”
“Best #SuperBowl commercial was the YouTube TV one with football players flying around like birds,” read one comment.
