Credits: Social Media
Fireball Whisky is now selling wedding garters in bizarre business switch-up
If you had Fireball Whisky releasing wedding garters on your 2024 bingo card, then congratulations, you’re in for a treat.
Wedding season is officially here, and with it comes countless stories about heartbreak, true love, embarrassing stories, and capitalist ventures. We’ve already had heartbreak after a woman discovered her husband’s cheating and true love was covered by one bride’s strange tradition. Though embarrassing ordeals were seen after a groomsman got “cheeked up”, it’s about time for wedding capitalist ventures.
Spice up the ‘I Do’s’
Getting the perfect wedding shot no longer applies to the ideal Instagram picture thanks to Fireball Whisky’s newest business venture, the Fireball Garter.
“Fireball is committed to rewriting the rules and setting fire to traditions one shot at a time, and weddings are no exception,” said�Danny Suich, Global Brand Director for Fireball.
The lacy red garter is the perfect size for carrying a small bottle of Fireball Whisky, meaning a shot is always within reach during your nuptials. The best part? It can be worn under any formal clothes, so even the groom can get involved.
Danny added: “Our fans have been making Fireball a part of their celebrations for years, from adult Fireball flower girls and guys to wedding favors and more. Weddings light up when Fireball’s involved, so we thought it was high time we ignited a part of the party that was begging for something a little extra: the garter toss. We’re excited to see brides and grooms surprise their partners with something fun and unexpected that’s sure to be remembered for years to come.”
Currently, the Fireball Garter is priced at $11.99. It is only available through the Fireball site from August 2, while stocks last.
Why do women wear garters during their wedding?
Though wedding traditions are different across the globe, with some Japanese youth now marrying their friends, the garter tradition is said to have begun in the medieval Dark Ages.
Initially, tradition called for the bride and groom to be escorted to their bedroom by the wedding attendees. They would then proceed to tear the bride’s dress apart with their hands as it was said taking home a piece of the wedding dress was good luck.
Naturally, this tradition was changed into the removal of the garter as attitudes changed.
The 1700s was a different time in Europe as garters became a functional piece of clothing to keep stockings up. As the 1800s rolled around, groomsmen would compete in a race to be in with a chance of receiving the bride’s garter.
Regardless of the time period, it’s clear that wearing a garter is associated with luck, especially in love. If you ask us, there is no better luck than a shot of Fireball Whisky.
