Credits: Social Media
Dunkin’ fans applaud ‘genius marketing’ as chain renames iced coffee for hilarious reason
Dunkin’ has given one menu item a new name to honor a certain group of people and people are obsessed with the clever marketing.
The food chain’s small iced coffee is now known as the “Short King” for a limited time and there’s a really hilarious reason why.
Dunkin’s new ‘Short King’
The new name celebrates all the short people in the world, as this season is known as “Short King Spring”. It’s a hilarious social media trend that celebrates vertically challenged men, typically those under 5 foot 8 inches.
“In honor of the first day of spring and all our loyal short king fans out there, beginning March 19, a Dunkin small iced regular coffee will be available in the App under the name ‘The Short King’,” Dunkin’ said.
The honorary name will only be available for a limited time through March 26, during which time you can grab a small iced coffee for yourself, or the short king in your life. It’s still exactly the same drink, with espresso and milk poured over ice.
When you go onto the Dunkin’ app, a normal small iced coffee really does have the title “The Short King” and a funny description that says: “Because sometimes you don’t need a large, or even a medium, you just need a Short King.”
‘Genius marketing’
People are totally obsessed with the clever marketing move and are applauding Dunkin’ on Twitter/X.
One person wrote: “Genius marketing.”
“That is an amazing brand move,” said another.
A third person added: “Now that’s good marketing there.”
“Brilliant marketing strategy,” someone else said.
Another agreed: “That’s a high level play.”
Try Dunkin’s Spring Menu
Dunkin’s Spring Menu is currently available nationwide, featuring four scrumptious new drinks and loads of tasty food options.
There are two new SPARKD’ Energy drinks which “provide a revitalizing burst of energy, made with vitamins, minerals and a kick of caffeine,” the press release says.
They come in two fruity flavors, Berry Burst, with raspberry and strawberry, and Peach Sunchine, with vibrant lychee and peach.
If you’re more of a coffee person, the Churro Signature Latte combines smooth espresso with a sweet churro flavor, topped with whipped cream, caramel drizzle and a dusting of cinnamon sugar.
There’s a Cinnamon Vanilla Coffee too, the perfect blend of coffee and cream, with notes of churro and vanilla flavors. Both are available iced or hot.
The food options include a scrumptious Churro Donut, Breakfast Empanada and Banana Chocolate Chip Bread.
- BRAND NEW DRINKS: Mountain Dew announces two exciting spin-offs of Baja Blast for summer
