Credits: Social Media
Chipotle to ‘retrain’ employees to make ‘bowls and burritos correctly’ after portion size complaints
Chipotle’s CEO addressed the criticism over the size of the portions served at their restaurants by doubling down on the company’s policy to always serve “generous portions” to the customers. The latest update comes with another announcement.
Discussions surrounding Chipotle’s portion size have been centering social media ever since users expressed disappointment about the supposed reduction in the quantity of food served. Even though Chipotle denied any changes to its portion time and again, users continued to find issues with the perceived size of their food like Costco fans calling out the new packaging for its popular rotisserie chicken.
Chipotle addresses complaints the portion size
Several TikTok users shared videos of Chipotle employees preparing their orders while claiming that the portion served is way less than it used to be.
Some have admitted to deliberately taking their phones into the restaurant expecting the employees to make bigger bowls and burritos, concerned about being recorded and shared on social media amid growing criticism.
Despite the popular opinion that the portions at Chipotle are considerably smaller now, the CEO, Brian Niccol, said that the company has never ordered its employees to serve less to the customers.
“There was never a directive to provide less to our customers. Generous portion is a core brand equity of Chipotle. It always has been, and it always will be,” he said on Wednesday at a call with investors, reports The Hill.
Employees to be ‘retrained’ or ‘re-coached’
Even though Chipotle claims it has trained its employees to be generous with the food size, the CEO reportedly admitted to inconsistency in the portion while announcing a new plan to tackle it.
He said in Wednesday’s call that about “10% or more of Chipotle restaurants needed to be retrained or re-coached to meet the company’s standards.
To be more consistent across all 3,500 restaurants, we have focused in on those with outlier portion scores based on consumer surveys and we are reemphasizing training and coaching around ensuring we are consistently making bowls and burritos correctly, Niccol said.
When asked if the brand would consider consumer-targeted messaging to “relay the companys plans for portion sizing”, the CEO responded:
Look, Im already seeing it in social media, people commenting on the burritos, the bowls that theyre getting, Niccol said. And, you know, I think that is the best source of marketing, is the word of mouth, as people have these experiences with Chipotle.
