What will happen to Technoblade's merch store after YouTuber's death?

Bruno Cooke July 1, 2022
What will happen to Technoblade's merch store after YouTuber's death?


“Hello everyone, Technoblade here,” the Minecraft YouTuber’s final broadcast began – after his death age 23 – during which he revealed sales of his merch had paid for his siblings’ college tuition, should they choose to go. 

“If you’re watching this, then I am dead.”

Technoblade also took the opportunity to reveal his real name – it’s not Dave, as he once jokingly encouraged people to believe – and to thank his followers profusely for their support.

His final video, named “so long nerds” (all lower case), invites followers of Technoblade to purchase merch from his online shop. His family are running the store after his death for those who wish to offer financial support.

Source: YouTube [Technoblade]

His real name is Alex, not Dave

“My real name is Alex,” Technoblade said in his post-death statement, as read by his father.

“I had one of my siblings call me ‘Dave’ one time in a deleted video from 2016, and it was one of the most successful pranks we’ve ever done. Thousands of creepy online dudes trying to get overly personal, going ‘hey Dave, how’s it going?’”

Technoblade was always very deliberate about what information he shared online, and his real name was one of the details he withheld.

“We’d been talking for a couple of months about Alex doing a final video,” Technoblade’s father said during his post-statement farewell message to his son’s followers. “Sometimes he called it a ‘face reveal’.”

Source: YouTube [Technoblade]

Technoblade merch still available after his death from cancer

“Sorry for selling out so much in the past year,” Technoblade said in his last words to his channel. “But thanks to everyone who bought hoodies, plushies and channel memberships, my siblings are going to college!”

Then he added: “If they want to. I don’t want to put any dead brother peer pressure on them.”

Technoblade’s family are continuing to run Alex’s only merch store after his death. A statement on the website reads: “We know how much joy he has spread over the years and we want to make sure we continue spreading his message.”

A portion of the proceeds will go to the Sarcoma Foundation of America (SFA), a non-profit organisation based in Damascus, Maryland. SFA’s mission is “to advocate for sarcoma patients by funding research and by increasing awareness about the disease”.

When was Technoblade diagnosed with cancer?

Technoblade first shared his cancer diagnosis with followers in August 2021. He said that, in the last two days of July last year, he had noticed his right arm was “starting to hurt a decent amount”.

Source: YouTube [Technoblade]

“My best guess was it was some kind of repetitive stress injury. Because, you know, I’ve been playing video games since the age of five.”

A few days later, he noticed his right shoulder was “starting to swell like crazy”. “Oh my God,” he thought to himself. “I must have broken a bone.”

He saw a doctor on 2 August 2021. They ran some scans and told Technoblade the reason his arm hurt was because he had cancer. 

What does Technoblade’s decision about which cancer charity to donate to suggest about his diagnosis?

Sportskeeda suggested at the time that the Minecraft YouTuber had been diagnosed with sarcoma. Sarcoma is a general term for a group of more than 50 cancers that start in the bones and soft tissues, so it was a wide net to cast.

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But Technoblade’s decision to keep selling merch after his death, and to donate some of the proceeds to the Sarcoma Foundation of America, suggests he suffered from sarcoma, although which specific subtype remains unclear.

“I miss Technoblade,” Alex’s father said in his farewell message today, which has already been viewed more than 15 million times. “Thanks to all of you, for everything. You meant a lot to him.”

Among the items of Technoblade merch available are T-shirts and hoodies. Visit his website for more products and details.

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Bruno is a novelist, amateur screenwriter and journalist with interests in digital media, storytelling, film and politics. He’s lived in France, China, Sri Lanka and the Philippines, but returned to the UK for a degree (and because of the pandemic) in 2020. His articles have appeared in Groundviews, Forge Press and The Friday Poem, and most are readable on Medium or onurbicycle.com.