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Who owns Complexity Gaming? Jerry Jones, Cowboys link explained

Bruno Cooke September 21, 2021
Who owns Complexity Gaming? Jerry Jones, Cowboys link explained
Photo by Julio Aguilar/Getty Images


American billionaire businessman Jerral “Jerry” Jones – Dallas Cowboys general manager since 1989 – spent three and a half years as a co-owner of esports company Complexity Gaming, but GameSquare acquired it earlier this year. TimTheTatman joining the organisation has brought Jerry Jones’ ownership of the company – and of the Dallas Cowboys – back into the limelight: Who owns Complexity Gaming now, and what is Jones’ net worth in 2021?

Charting Jerry Jones’ history with Complexity Gaming

In November 2017, Dallas Cowboys owner and general manager Jerry Jones, together with fellow billionaire John Goff, acquired a majority stake in Complexity Gaming

The company’s chief executive, then Jason Lake, kept his position and retained minority ownership. Lake’s fellow co-founder Jason Bass sold his stake in the deal. 

Following the acquisition, Complexity’s operations moved to Texas, specifically to the city of Frisco. In June this year, however, Sportico reported that Canadian esports company GameSquare had acquired acquired Complexity for close to $27 million (£19.5 million).

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Complexity’s shareholders received common shares in GameSquare; the deal was an all-stock transaction. Following the deal, Jones, Goff and Lake together owned close to half of GameSquare.

“Jones and Goff”, reported Sports Pro Media on 1 July, “are also adding further capital via a private placement, leading a funding round of CAD$17 million” (£9.7 million).

What is Jerry Jones’ net worth in 2021?

Per Forbes’ real time net worth tracker, Jerry Jones’ net worth is $10.4 billion (£7.6 billion) as of 21 September, 2021.

His most valuable single holding is the Dallas Cowboys NFL team, which he bought in 1989 for $150m (£110 million). The team is currently worth $5.5 billion (£4 billion).

Jones made his first million in the 1970s, in oil investments. The billionaire’s art collection includes Norman Rockwell’s Coin Toss, and paintings by Matisse, Renoir and Picasso.

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He is the 264th richest person in the world.

The acquisition deal with GameSquare valued Complexity Gaming at $33 million (£24 million), according to Dallas News.

Why Complexity Gaming is in the news now

TimTheTatman (real name: Timothy John Betar) has joined Complexity. Born 1990, the popular esports personality boasts over 4 million subscribers on his YouTube channel.

He started streaming on Twitch in 2012.

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Photo by Michael Bezjian/Getty Images for Gamers’ Choice Awards

“Joining the Complexity team has been an amazing journey,” Business Wire quotes TimTheTatman as saying. “I’ve followed Complexity’s success and I am impressed with their commitment to winning in top-tier esports and the loyalty of their fans.” 

“The connection with the Dallas Cowboys and the support of Jerry Jones”, he continued, “is outstanding.”

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Bruno is a novelist, amateur screenwriter and journalist with interests in digital media, storytelling, film and politics. He’s lived in France, China, Sri Lanka and the Philippines, but returned to the UK for a degree (and because of the pandemic) in 2020. His articles have appeared in Groundviews, Forge Press and The Friday Poem, and most are readable on Medium or