Christmas 2022 is approaching, and beer brand Miller Lite is back at it with its “beernaments,” and an all-new limited edition Christmas Tree Keg Stand.
The brand debuted its beernaments last year, and they quickly sold out. This year’s release date is just a couple of days away.
Miller Lite’s annual holiday merchandise release gives the brand something of a novelty edge when it comes to the festive period.
Here’s what you need to know if you want to celebrate Christmas 2022 with beernaments, Christmas tree keg stands, and of course, ugly sweaters.
The first Miller Lite beernament release of 2022 has already sold out – new date announced
“WOW!” reads the statement on the Beer Lite online shop. “Those sold fast.”
They did last year, too. The website invites those hoping to decorate their Christmas trees with Beer Lite beernaments to check back on Tuesday, November 8, 2022 at 9am CST, 10am ET for the next release. The company will be restocking weekly until December, so there will be more opportunities to get your beernaments.
If you haven’t ordered online from Miller Lite before, you can get $5 off your first order by signing to receive “messages about sweepstakes, events and other fun stuff.”
Be aware, however, that you’ll get email from Miller Lite “and affiliates,” so there might be stuff in your mailbox you don’t care for.
Release date for Miller Lite Christmas tree keg stand revealed
The Miller Lite Christmas tree keg stand will be available to buy online from Thursday, November 10, 2022.
It will retail for $49.99. To receive a link to purchase it as soon as it becomes available, visit its dedicated webpage on the Miller Lite website here. Fill in your details (name, email, date of birth and zip code) and click Submit.
You’ll be notified when the tree keg stand sales are live, and again, the “latest news” from Miller Lite and its affiliates. If you don’t want the company (and its affiliates) to bombard you with promotions, just wait for the email about the keg stands and then unsubscribe from the mailing list.
Molson Coors’ Beer & Beyond blog describes the keg stand as Miller Lite’s “ultimate Christmas tree accessory.”
What about Miller Lite ugly Christmas sweaters? Are they back too?
Indeed they are, although whether or not they’re “ugly” depends on whom you ask.
Sarah Showak, associate marketing manager for Miller Lite, told Beer & Beyond it’s “hard to call these ugly sweaters; they’re actually very cool.”
Of course, she would say that. Showak adds: “Miller Lite’s been doing this for six years, and every year the collection gets better.”
She’s referring to the new items in the Miller Lite holiday knitwear line, including beanies, socks and polo shirts.
How much is a six-pack of beernaments? Ornaments are bigger in 2022 than last year
In response to the positive reception Miller Lite’s beernaments got last year, the company has increased its inventory, and increased the size of the individual baubles.
They now fit 12oz of beer – the size of a standard can. The larger stockpile doesn’t appear to have been large enough, however. They have already sold out. Again, check the beernaments collection in the online store on November 8 at 9am CST for the next release.
“Beernaments really resonated with people,” Showak says, per Beer & Beyond, “because they’re fun and simple. Decorating a tree with your friends or family is really the epitome of Miller Time, and Beernaments are front and center on the tree.”
A six-pack of Miller Lite beernaments costs $35.50. New batches will become available to buy online every week until December 6, 2022.