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Where to buy Bud Light’s 'a-peel-ing' Fall Flannel seltzer packs

Bruno Cooke August 31, 2021
where to buy fall flannel seltzer


Anheuser-Busch unveiled four new flavours in its Bud Light Seltzer range today (31 August), including Pumpkin Spice and Maple Pear. If you want to know where to buy the Fall Flannel seltzer variety pack, you’ll be glad to know the release date is right around the corner.

Where to buy Bud Light’s Fall Flannel seltzer variety pack

The Bud Light Seltzer Fall Flannel variety pack, which includes three cans of each of the four flavours, is currently available to buy online via Total Wine, although it might not arrive until after the official release date of 6 September.

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Conroe, Texas, USA – March 6, 2011: 4th Annual Texas Independence Celebration in downtown Conroe, Texas. Families gathered in chairs and on the lawn at an outdoor concert in the early afternoon. Focus on man drinking beer.

The 12-pack costs $13.49, plus a bottle deposit. However, be aware that the actual availability may depend on the location of purchase.

Per the original press release, the Fall Flannel variety packs will be available nationwide from 6 September. Sales will end at the end of October, although, depending on the product’s success, it might make a reappearance next year.

What are the new flavours?

Besides details of its release date, consumers are likely to want to know what flavours come in the new Bud Light Seltzer Fall Flannel pack.

The “fall-inspired” flavours include Apple Crisp, which appeared in last year’s Ugly Sweater pack.

Otherwise, the three new flavours are Pumpkin Spice, Toasted Marshmallow and Maple Pear. 

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The Pumpkin Spice seltzer combines pumpkin, cinnamon, nutmeg and vanilla. Anheuser-Busch says it provides “literally the taste of fall”. Toasted Marshmallow does what it says on the tin, while Maple Pear pairs maple syrup with “pear flavours”.

Drinkers react to the new Seltzer pack

A seltzer is simply water with bubbles – its synonyms include soda water, sparkling water, club soda or, in the UK, fizzy water.

It’s not uncommon to add flavours to seltzers and call them something different, but Bud Light’s most recent rewiring of the simple seltzer may have taken the addition of artificial flavours further than some drinkers would like.

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Others have described the flavour combinations as “intriguing”, “drink worthy”, “divine”, “a-peel-ing” and “interesting”. Ultimately, the product’s success will depend on how it tastes. All flavours are 5% ABV.

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Bruno is a novelist, amateur screenwriter and journalist with interests in digital media, storytelling, film and politics. He’s lived in France, China, Sri Lanka and the Philippines, but returned to the UK for a degree (and because of the pandemic) in 2020. His articles have appeared in Groundviews, Forge Press and The Friday Poem, and most are readable on Medium or