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How to make a Velveeta Martini: Recipe calls for rare cheese-infused vodka

Alexandra Ciufudean July 22, 2022
Introducing The VELVEETA® Veltini

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How to make a what now? Velveeta created its own martini recipe, and it calls for outlandish amounts of cheese.

Velveeta’s take on the martini – the Veltini – will be available this summer at select BLT restaurants across the US.

But if you can’t make it to one of these locations, here is how to make your own Velveeta Martini, with a recipe breakdown and specially-made kits.

The completely DIY method, however, takes up to two days from start to finish.

Photo courtesy of Velveeta

Is the Velveeta Martini real?

You bet. And really cheesy, too – the Velveeta Martini recipe includes actual cream cheese, both in the drink itself and as a sauce to decorate the rim of the glass.

The drink and snack combo was created by Velveeta in celebration of summer golden hour – the time between 5pm and 8pm when the sun is melty and you’re feeling both thirsty and peckish.

“We wanted to find a way to elevate this experience for our fans even further, by bringing the rich, creamy goodness of VELVEETA to a martini in a unique and unexpected way for the ultimate outrageous pleasure,” said a company spokesperson.

But what does it taste like? Is it milky like a White Russian, or thick and slushy like orange juice straight from the freezer? How pronounced is the cheese taste exactly? What about the decorative cheese sauce rim? We have so many questions.

Photo Illustration by Scott Olson/Getty Images

Well, according to Mashed, whose writers attended a Veltini tasting at BLT New York, it’s definitely not for everyone. While its main appeal is nostalgia, the drink can be a hit with dirty martini lovers in general. The taste is described as “delightfully briny, with a hint of cheddary saltiness that plays off the olive flavour better than [expected]”.

“The cocktail isn’t thick and saucy, or even milky,” Mashed adds, “so you don’t have to worry about any unexpected textures.” That’s reassuring.

Velveeta Martini recipe breakdown

Unexpectedly funky taste aside, probably the most interesting part about the Velveeta Martini is its recipe.

According to tasters, the Veltini is a true dirty martini, meaning it has Velveeta cheese-infused vodka, olive brine and vermouth, with some out-there toppings like a cheese sauce rim, a cocktail pick of cheese-stuffed olives and jumbo shells & cheese.

The ratio is pretty typical for a dirty martini, but has more olive brine to balance out the signature cheesiness. So that’s 1.5 ounces cheese-infused vodka, 1 ounce of olive brine (instead of the usual half) and 0.5 ounce of dry vermouth.

Velveeta partnered with BLT restaurants to make the creamy, cheesy, boozy concoction available at select locations, exclusively between 5pm and 8pm, for a neat $15 a pop. But if you’re not near any of the New York, Washington DC or Chicago locations, the above recipe is a good starter for any home mixologists.

Where can you buy Velveeta cheese-infused vodka?

Unfortunately, you can’t buy Velveeta’s cheese-infused vodka. But you could make your own with not too much effort. Here’s how.

The special ingredient in the Velveeta Martini is made through a process called fat washing – the same one used to make bacon-infused bourbon for example. Essentially, the process involves mixing a liquor (vodka, in this case) with a type of fat, like butter, lard, bacon fat or Velveeta cheese sauce.

The two are combined at room temperature, as the fat needs to be warm enough to melt and mix with the spirit. Once that’s achieved, the mixture must sit for up to 24 hours, to allow the flavours to get to know each other. Velveeta recommends shaking the container every two hours or so, to make sure the cheese sauce disperses evenly throughout the vodka.

Afterwards, the mixture is placed into the freezer, where over the course of eight hours or more, the fat will freeze and separate from the spirit. After removing from the freezer, the Velveeta vodka (Velvodka?) is strained through a cheesecloth to remove any remaining texture and is ready to use.

At BLT restaurants that offer the Veltini, bartenders prepare the cheesy vodka 24 hours or more in advance.

How to make your own Velveeta Martini: Recipe kits are flying off the shelves

Can you make your own Velveeta Martini starting from the above recipes? Maybe. But you can also buy pre-made recipe kits for a cool $50 each.

Created by Velveeta in partnership with Goldbelly, the kits come with two plastic martini glasses, a gold-plated 16 ounce cocktail shaker, cocktail picks, coasters, olives, plus the signature garnishes. One kit contains two packs of Velveeta cheese sauce, one 16 ounce cheese loaf and one pack of Jumbo Shells & Cheese, which will require cooking.

The only thing missing is the booze, and the site encourages everyone to use their liquor of choice.

The first kits have already sold out online, but customers can join a waitlist to get notified when they’re back in stock.

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Alexandra is Head of Entertainment at The Focus, managing a growing team of outstanding graduate and experienced writers. She has worked previously as an editor, writer and content specialist across web, video and social platforms and has a bachelor's in English Linguistics and a master's in Comparative Literature.