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Where to buy Knobel Whiskey as TV host Mike Rowe releases new drink

Amber Peake December 5, 2021
Where to buy Knobel Whiskey as TV host Mike Rowe releases new drink
Photo by Slaven Vlasic/Getty Images


TV host and personality Mike Rowe has announced the release of his own Tennessee whiskey. Rowe, who is known for trying his hand at a variety of different professions as part of the TV series Dirty Jobs confirmed its release earlier this week on social media.

Following his post, fans are curious to know where to buy the new Knobel Tennessee Whiskey. Let’s take a look…

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Mike Rowe announces Knobel Tennessee Whiskey’s release

TV personality Mike Rowe, familiar to many for hosting Discovery Channel series Dirty Jobs, has announced the release of his own alcoholic beverage, Knobel Tennessee Whiskey.

Taking to Instagram on Friday (3 December), the presenter confirmed the release of the whiskey in a video to his 1.2 million fans while celebrating the upcoming return of Dirty Jobs and the ranking of his Christmas single Santa’s Gotta Dirty Job on the charts.

In the video, he explained: “The whiskey is here. We’ve had some supply chain issues. But at long last, Knobel Tennessee Whiskey is here and I am in a celebratory mood. So perhaps you’ll join me in a virtual drink.”

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TV host on inspirations behind new drink

Mike Rowe also opened up on the inspirations behind the brand as he mentioned its namesake, his grandfather Carl Knobel.

In the announcement, Rowe admitted his grandfather, who was a tradesman, has inspired many projects throughout his career, including the TV series Dirty Job and the Mike Rowe WORKS Foundation, which the TV host founded in 2008 to help students pursue careers in the skilled trades.

As well as honouring his “Pop” with the new whiskey, Rowe revealed the net proceeds from each bottle of Knobel Tennessee Whiskey sold would go towards Mike Rowe WORKS Foundation.

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Where to buy Knobel Tennessee Whiskey

Fans looking to try the Knobel Tennessee Whiskey can purchase a bottle on the Knobel Spirits website. The drink is available to buy as a 750ml bottle which is priced at $49.95. In celebration of its release, there are also two gift packages that include additional treats as well as the bottle, however, both of these are currently sold out.

The first gift package features a signed closure and was priced at $58.95. The second titled “The Works“, which cost $174.95, included two branded whiskey glasses, a square silicone ice cube tray, a branded hat, a card signed by Mike Rowe himself, as well as the whiskey.

It is not known if the two gift packages will come back in stock, although it is likely if they do, Rowe will update fans on his Instagram. The TV host shared an update with fans on Saturday following the whiskey’s release after users experienced problems:

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Amber is an entertainment journalist with a love for anything showbiz, celeb or reality TV. After graduating with a degree in Journalism at Brunel University she became a Showbiz Reporter at Having written for both HITC and The Focus, Amber is now a staff writer for The Focus covering the latest celeb and entertainment trends.