Dr Disrespect’s Black Steel Bourbon price and availability explored

Bruno Cooke November 18, 2022
Dr Disrespect’s Black Steel Bourbon price and availability explored
Photo by Rich Fury/Getty Images

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Dr Disrespect’s Black Steel Bourbon sold out in a matter of hours – at least, the first batch did – with slight variance in price depending on shipping location.

“Launch day was a success,” the brand tweeted, three hours after the product launched.

It was advertised as “exceptional tradition with a refreshingly untraditional spirit,” and a “limited run.”

It’s not clear exactly how limited the run was, but there may be more stock available in the near future, writes Dot Esports.

Photo by Kevin Sabitus/Getty Images

What was the price of a bottle of Dr Disrespect’s Black Steel Bourbon?

In US dollars, the price of a bottle of Black Steel Bourbon was between $60 and $70.

But prices varied slightly depending on where consumers wanted it sent. 

For example, according to Dot Esports, a bottle of Dr Disrespect’s bourbon sent to North Carolina had a price tag of $61.99, while would-be Black Steel drinkers in Pennsylvania had to pay $64.99.

So, a difference of $3. Dexerto reported that a bottle would cost customers a flat $64.99; Whiskey Raiders recorded the same. Meanwhile, one Reddit user says they spent $62 (likely the $61.99 Dot Esports recorded) on a 750mL bottle of 93 proof.

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How many states does – or did – Black Steel Bourbon deliver to?

Only 30, unfortunately. 

GRV Media/The Focus has contacted Dr Disrespect, and separately his agent, regarding plans to open up future deliveries to the remaining states, and potentially abroad. 

Likewise with regard to whether or not there will be more stock in the near future. Dot Esports writes that “while the bourbon is already sold out, there could be more in stock in the near future,” but neither Dr Disrespect nor the Black Steel Bourbon Twitter account seems to have made any concrete commitments to future stock.

One reason to hold out hope, however, is Black Steel’s tweet saying: “The taste of victory has just begun.” This suggests there is more stock on the way, or at least that plans are forming for the future.

How does the price of Black Steel Bourbon compare to other ‘small batch’ whiskeys? 

Black Steel is a small batch bourbon from Kentucky. The people behind it are Herschel “Guy” Beahm, whose online name is Dr Disrespect, and distiller Marianne Eaves.

Together, per marketing materials, they created a “delectable” run of bourbon. It claims to deliver a “smooth yet wildly distinctive flavor profile enveloped with notes of sweet grain, charred wood, green apple, vanilla bean, and citrus peel at 93 proof.”

It’s worth noting that Gear Patrol quotes Bourbon Justice: How Whiskey Law Shaped America author Brian Haara as saying the descriptor “small batch” has “no precise, defined, legal meaning.”

And even in practice, he says, “it is almost meaningless,” but it’s still worth comparing the price of Black Steel Bourbon with other similar bourbons. Knob Creek Kentucky bourbon is $39 for an equivalent size bottle, while Maker’s Mark, also from Kentucky, is just $31.99.

Both are therefore markedly cheaper than Black Steel bourbon, with its $61.99/$64.99 price tag.

Photo by Rich Fury/Getty Images

Who is Dr Disrespect’s distiller Marianne Eaves?

Herschel Beahm IV, aka Dr Disrespect, may be the face of Black Steel Bourbon, but the person crafting it appears to be Marianne Eaves.

She’s been a distilling consultant for three and a half years, before which she spent 10 years practicing distillery in Kentucky. 

Eaves hails from Tennessee but grew up in Kentucky. She’s the state’s first female bourbon Master Distiller since the prohibition era, according to her own website

She studied chemical engineering at the University of Louisville, and owes her current status as one of America’s “Tastemakers” to her her love of science, “analytic mind, exceptional sensory skills, creativity” and a “fateful internship choice” with Brown-Forman.

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Bruno is a novelist, amateur screenwriter and journalist with interests in digital media, storytelling, film and politics. He’s lived in France, China, Sri Lanka and the Philippines, but returned to the UK for a degree (and because of the pandemic) in 2020. His articles have appeared in Groundviews, Forge Press and The Friday Poem, and most are readable on Medium or onurbicycle.com.