Last week Cracker Jack, known for its caramel-coated popcorn and peanut-filled snack bags, added a new mascot to its packaging, Cracker Jill.
The launch of the Cracker Jill line alongside the iconic sailor Jack fans know and love sees the brand celebrate women in sport and their achievements.
Following the introduction of new faces to Cracker Jack’s packaging, some are curious to know where they can buy the Cracker Jill special-edition bags. Let’s take a look…
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Snack brand introduces Cracker Jill
Cracker Jack added a new mascot to the snack brand’s roster last week as it introduced a line of Cracker Jill characters to its packaging.
The addition of the Cracker Jill characters sees the brand honour women in sports as they become Cracker Jack’s first new mascots in more than 125 years.
Sales of the new line will also see Cracker Jack donate $200,000 to the Women’s Sports Foundation, which aims to educate and help girls and women reach their sporting aspirations.
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A look at snack brand’s new characters
The launch of Cracker Jill sees the addition of five characters who will feature on the limited edition snack bags. In honour of the brand’s beloved sailor, Jack, the Cracker Jill characters are also wearing sailor-inspired outfits.
The characters were created by artist Monica Ahanonu, who has also produced designs for Target, Old Navy and Peleton.
Talking about the designs of the five Cracker Jills on Instagram, Ahanonu explained they “represent the women across our country who are changing the face of the game and helping to inspire the next generation of athletes”.
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Where to buy Cracker Jill snack bags
Cracker Jill special-edition snack bags are available now as they launched to coincide with the start of the baseball season on 7 April.
Those eager to secure a bag of snacks can get them by donating to the Women’s Sports Foundation. As explained on the Cracker Jill website, if you donate $5 or more to the foundation, you will receive one of the special-edition packets while stocks last.
According to the site, the special-edition packaging will also be available to buy at MLB baseball stadiums across the US.