What is the history of the Cracker Barrel logo? Cracker Barrel is an American restaurant and gift store chain with a Southern country theme. Today, 9 February, online discussion started trending about the origins of the logo, after some Twitter users spotted a new detail – they think the logo includes a whip.

What is the history of Cracker Barrel?

Cracker Barrel Old Country Store was founded in 1969 by Dan Evins, a salesman for Shell Oil, who initially developed the restaurant as a way to improve gasoline sales along interstate roads.

The first Cracker Barrel restaurant was built along Interstate 40 in Lebanon, Tennessee, and opened in September 1969.

Photo: Cracker Barrel

But what’s the history of the Cracker Barrel logo? It seems it may have actually been based on a real man.

Dan Evins wanted the logo to evoke some old time-y nostalgia to go with the feel of the restaurants. He recalled the memory of an old man who sat on the front porch during summer, wearing overalls and looking remarkably like a farmer.

Bill Holley, graphic designer at Nashville’s Buntin Group, sketched Evins’ character out on a napkin. A man from a manufacturing company who fit this description then posed for an illustration.

This man was nicknamed “old timer.”

Twitter’s observation on the Cracker Barrel logo

However, for some Twitter users, there’s a belief that the logo may have some negative connotations.

Some have pointed out that it looks like the Cracker Barrel logo includes a whip, going from the R to the K.

The post said: “That’s why blacks called whites crackers, from the crack of the whip. A cracker barrel is a barrel that held whips for sale at the country store.”

However, it’s believed that Cracker Barrel got its name from, well… from barrels of soda crackers that were scattered around old-timey country stores.

But that hasn’t stopped some Twitter users from speculating about the matter! Here’s a selection of reactions and jokes from today:

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