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Where to buy Broken Skull lager, Stone Cold Steve Austin's new drink

Amber Peake March 17, 2022
broken skull lager where to buy
Photo by Moses Robinson/Getty Images for Wendy's


WWE legend Steve Austin has released his own Broken Skull American lager, but where is it available to buy?

The wrestler’s new beverage dropped yesterday (16 March), with some fans wondering where they can get their hands on it.

We explore where to buy the wrestler’s new Broken Skull lager.

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Stone Cold Steve Austin drops new lager

This week WWE icon Steve Austin, better known by ring name ‘Stone Cold’ Steve Austin, announced he was launching Broken Skull American Lager. The beverage is produced in partnership with independent Los Angeles brewer El Segundo Brewing Company.

It was released on Wednesday and honours 3:13 day (16 March) which, for those who are unaware, celebrates Steve Austin and his wrestling career.

The day references a post-interview moment after he defeated Jake ‘The Snake’ Roberts in 1996 when he quipped: “Austin 3:16 says I just whipped your a**!” The phrase took off and marked the start of his 3:16 wrestling era, WWE reports.

Austin announced the launch of Broken Skull American Lager on Monday (14 March) on Instagram and Twitter, as well as a promotional video for WWE.

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Where to buy Broken Skull American Lager

Steve Austin’s Broken Skull lager can be bought locally or via shipping.

The beer is currently distributed in the following states: Arizona, California, Connecticut, Georgia, Indiana, Kentucky, Massachusetts, Maryland/Washington DC, Maine, Missouri, New Hampshire, New Jersey, Nevada, New York, Ohio, Oregon, Pennsylvania, Rhode Island, Tennessee, Texas, Virginia, Vermont and Wisconsin.

It is also on sale in Japan and, according to the Broken Skull website, is set to be available in Taiwan and more US states.

You can also purchase the lager online and have it shipped. Customers based in California can purchase it directly from the El Segundo Brewing Company website here.

If you live outside of California, you can buy the Broken Skull American lager via CraftShack.

Photo by Jeff Kravitz/FilmMagic
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It’s not the wrestler’s first beverage launch

In 2015, the former WWE star launched craft beer Broken Skull IPA, which was also created with El Segundo Brewing Company.

The name of the IPA and lager reference the wrestler’s Broken Skull Ranch in Texas. The IPA is still available to buy via the same methods mentioned above, meaning customers can enjoy both beverages together.

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Amber is an entertainment journalist with a love for anything showbiz, celeb or reality TV. After graduating with a degree in Journalism at Brunel University she became a Showbiz Reporter at Having written for both HITC and The Focus, Amber is now a staff writer for The Focus covering the latest celeb and entertainment trends.