Where to buy Beaujolais Nouveau 2021 after 'abnormally low yield'?

Bruno Cooke November 19, 2021
Where to buy Beaujolais Nouveau 2021 after ‘abnormally low yield’?

Beaujolais Nouveau wines, bottled just a few weeks after the annual harvest, became available to purchase worldwide on Thursday, November 18 – as in, yesterday, or “Beaujolais Nouveau Day”. Here’s where to buy your bottle of Beaujolais Nouveau 2021.

Beaujolais Nouveau release date in 2021

The crisp and fruity Beaujolais Nouveau – the first wine of the harvest – is released on the third Thursday of November, every year. 

Some people call it “Beaujolais Nouveau Day”, and in 2021 it was yesterday, November 18. 

However, this year, American consumers trying to get hold of a bottle have come up against several issues characteristic of modern times: problems with shipping, a shortage of drivers and “extremely low” wine production due to bad weather.

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Nevertheless, Les Vins Georges Duboeuf announced yesterday in a triumphant press release that their “highly anticipated” Beaujolais Nouveau wines would be “available, but highly limited”.

The one million bottles sold in the US will, per the release, feature the artwork of the 2021 Georges Duboeuf Beaujolais Nouveau Artist Label Competition winner, Felice Kite. Her painting, For The Love Of Flowers, won the favour of the public, and beat almost a thousand others.

What is this year’s harvest like?

Per Duboeuf’s press release, the 2021 Beaujolais Nouveau is an “immediate delight” on the nose. It is a “light garnet” colour. Garnet is a dark red gemstone. In other words, it is a light dark red.

“Refreshing, fruity, and supple on the palate, this vintage is a perfect expression of Nouveau.” Bear in mind that news wires released by private companies are essentially advertisements.

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Photo by MIGUEL MEDINA/AFP via Getty Images

While the press release, quoting Quintessential co-owner Dennis Kreps, admits this year’s harvest produced an “abnormally low yield”, it has effectively twisted the limited availability into a marketing strategy.

Quintessential is the exclusive importer of Georges Duboeuf wines in the US. 

Here’s where to buy Beaujolais Nouveau 2021 this year

Drinkers in the US consume more Nouveau than any country except Japan. The low-alcohol wines are apparently a popular Thanksgiving tipple.

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Wine Searcher shows a list of 66 stores currently offering Beaujolais Nouveau wines in 2021. Many of them are in New York, New Jersey and California. However, there are also vendors in DC, Florida, Massachusetts and Michigan.

They are currently in stock at Wine Anthology – for those who would rather buy online – but unavailable at Wine.

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Bruno is a postgraduate student studying global journalism, with research interests in the intersection of the media, storytelling, culture and politics. His articles have appeared in Groundviews, Packs Light and Forge Press, and most are readable on Medium or onurbicycle.com. He is a Student Ambassador for Tortoise Media, a big fan of Freddie Mercury and a novelist – his debut novel, Reveries, is available on Amazon.