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Walmart's Juneteenth ice cream gets roasted on Twitter: 'This is not okay'

Shania Wilson May 23, 2022
Credit: Everything Entertainment YouTube.

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As per The Shade Room, retail giant Walmart has stocked the shelves with ice cream tubs in celebration of Juneteenth.

Labelled as swirled red velvet and cheesecake flavoured, the frozen treat has caused quite the stir on Twitter, seeing some users slam Walmart for “commodifying” Juneteenth.

Amid backlash from Twitter users, we break down what you need to know about Walmart’s new ice cream range.

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What is Juneteenth?

If you’re outside of the US or unfamiliar with the commemoration, Juneteenth is a federal holiday commemorating the emancipation of enslaved African-Americans. The day falls annually on 19 June.

As per Britannica, the day is sometimes known as Black Independence Day or Freedom Day.

In 1980, Juneteenth became a state holiday in Texas, prompting other states to follow suit. Last year, Juneteenth was made a federal holiday.

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Twitter roasts Walmart’s Juneteenth ice cream

In celebration of the upcoming holiday Juneteenth, retail giant Walmart has released a frozen sweet treat dubbed ‘Juneteenth ice cream’, The Shade Room reports.

Made with red velvet and cheesecake flavouring and packaged in a red, green, yellow, and black tub, the ice cream has sparked outrage from many, with some claiming that it merely commercialises an important holiday.

“Commodifying and commercializing Juneteenth by selling a Red Velvet Swirl Cheesecake ice cream to celebrate is outta pocket!!!” one person wrote.

“There’s literally a Great Value Juneteenth ice cream at Walmart and I can’t,” another tweeted.

“This is not okay, why would they sell this?” somebody else questioned.

Others encouraged shoppers to look for black-owned ice cream businesses instead. “I would prefer a black-owned company profit off Juneteenth ice cream than Walmart of all companies,” one person tweeted.

On the flip side, others praised Walmart’s Juneteenth ice cream, with one user adding: “I’m gonna get some Juneteenth Ice cream. Shout out to Walmart for being one of the few companies to not forget Juneteenth.”

As reported by The Shade Room, psychologist Dr Umar Johnson also weighed in, sharing: “I told you last year that President Biden federalized Juneteenth so they could weaken it, exploit it, commercialize it, and ultimately destroy its relevance.

“For the first time in history, most Juneteenth celebrations throughout the country are being financed by white corporations.”

Walmart is yet to address the backlash. The Focus has reached out for comment.

Retail giant also under fire for Pride ice cream

Following debate surrounding Juneteenth ice cream, Twitter users discovered that Walmart is also selling ice cream in celebration of Pride month, which is also in June.

Members of the LGBTQ+ community have since slammed the product for allegedly capitalising off of pride.

Walmart is yet to address the backlash. The Focus has reached out for comment.

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Shania is a Magazine Journalism graduate from the University of Derby. Her main passion is rooted in print journalism, however, she also branches out towards social media and is also interested in public relations. Outside of writing, Shania enjoys using social media, reading, and drinking coffee.