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Is Tony The Tiger getting a makeover for Pride Month 2022?

Shania Wilson May 23, 2022
Tony The Tiger Press Conference
Photo by Kris Connor/Getty Images


The beginning of June marks the start of Pride Month, a time dedicated to celebrating LGBTQ+ communities all around the world.

Over on Twitter, some users are convinced that cereal box mascot Tony The Tiger is receiving a rebrand in honour of Pride Month, thanks to a doctored image circulating the web.

The picture claims that Tony, a mascot for the Kellogg Company, will be given a “furry icon” makeover for the occasion.

So, are the rumours true, or is it just another Twitter hoax? Here’s what we know.

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Is Tony The Tiger getting a makeover for Pride Month 2022?

The world was first introduced to Tony The Tiger in 1952 when he made his debut on a box of Kellogg’s cereal. Since, the mascot has proved popular, appearing on the packaging for Frosted Flakes and becoming somewhat of a cereal celebrity in his own right.

More recently, a doctored image, claiming to be an article from Markets Insider, is making the rounds on Twitter. The picture alleges that Tony is set to receive a rebrand in honour of Pride Month. “Kelloggs Is Re-branding Tony The Tiger As A Gay Furry Icon For Pride Month,” the headline of the supposed article reads.

The image has been shared hundreds of times on Twitter but, as you might’ve guessed, the information is false.

Tony The Tiger is not set to receive a makeover for Pride Month and the image is doctored. Reportedly, the artwork of the ‘rebranded’ Tony is credited to Twitter user @dylanarts_.

However, this isn’t the first time Tony The Tiger has been depicted as a furry. As reported by The Guardian, the Kellogg’s Frosties mascot asked social media users to “keep things gr-r-reat” in 2016 after being tweeted with NSFW images.

“I’m all for showing your stripes, feathers, etc. But let’s keep things gr-r-reat – & family-friendly if you could. Cubs could be watching,” the Frosted Flakes Twitter account shared.

Kellogg’s mascot previously addressed homophobic bullying

Tony The Tiger might not be receiving a rebrand for Pride Month, but he has addressed problems members of the LGBTQ+ community may face.

In 2017, the cereal giant teamed up with LGBT charity GLAAD to stand up to homophobic bullying. As reported by Pink News, Tony The Tiger made an appearance in the campaign, alongside Snap, Crackle & Pop and Toucan Sam.

“Bullying can take a toll, no matter what form it comes in,” the campaign said.

“So whether it’s someone calling you a chicken, or saying you aren’t THAT gr-r-reat… If someone says your nose is too big, or that you look like the Monopoly guy… if someone makes fun of you for being an elf… or they aren’t really sure what you are… it’s up to all of us to speak out.”

Kellogg’s campaign with GLAAD wasn’t the first time Tony The Tiger has been featured in an advertisement supporting the LGBTQ+ community.

Back in 2014, the cereal mascot appeared in an advert for the Atlanta Pride march. The ad read: “At Kellogg, we’re an evolving culture that respects and accepts employees’ sexual orientation, gender identity and gender expression so that all employees can be authentic and fully engaged.”

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Shania is a Magazine Journalism graduate from the University of Derby. Her main passion is rooted in print journalism, however, she also branches out towards social media and is also interested in public relations. Outside of writing, Shania enjoys using social media, reading, and drinking coffee.