Why did PewDiePie move to Japan with his wife Marzia?

Bruno Cooke May 10, 2022
Why did PewDiePie move to Japan with his wife Marzia?


PewDiePie has finally relocated to Japan, two years after announcing his intention to do so – why did the Swedish YouTuber (real name: Felix Kjellberg) and his wife Marzia decide to move there in the first place, and why was there such a delay in getting there permanently?

Why did PewDiePie move to Japan with wife Marzia?

As other outlets have noted in the wake of Felix “PewDiePie” Kjellberg’s decision to move to Japan, he is an “enthusiast of Japanese culture” and had visited the country several times in the past.

One outlet wrote on Tuesday (10 May 2022) that the reason he chose Japan was because “he has always admired the country and its culture”.

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For many years, fans have known about PewDiePie’s enduring interest in anime and manga. Six years ago, members of the r/anime subreddit unpicked a video upload of Kjellberg’s in which he discusses his favourite anime comics.

Anime is a style of animation originating in Japan. It can be hand-drawn or computer-generated. Japanese pop culture has become increasingly popular in Europe and the US in recent years.

And he has pretty good taste in anime, say fans

One user wrote PewDiePie has “better taste than 90 per cent of the people on this sub”, while another said he has “great taste” and they were “expecting entry-level stuff”.

Elsewhere, on Everything What, a fan of PewDiePie’s recently called him a “weeb” who watches anime regularly and has talked about it as an art form during his video blogs.

Note: “weeb” is a derisive term for a non-Japanese person who is so obsessed with Japanese culture to the extent they might think they are actually Japanese. Whether or not the user meant the term offensively is unclear.

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The anime/manga series PewDiePie mentions in the video – for those not wanting to watch it all the way through – are: Ergo Proxy, Berserk, Welcome To The NHK, Ichigo 100%, Mononoke, Gankutsuou, Kaiba and BLAME.

How long have PewDiePie and wife Marzie Kjellberg lived in Japan?

Felix first revealed he and wife Marzia had bought a house in Japan on 30 September 2019. He then talked about his plans to move to Japan in October 2019.

He and long-time Italian girlfriend Marzia Bisognin had married just a month earlier, on 19 August.

They went back and forth a bit but couldn’t finalise the move at first. This was largely because of border restrictions resulting from the covid-19 pandemic. Despite having an employee and a house in Japan, because PewDiePie wasn’t a Japanese resident or citizen, he was unable to move there.

Then, Maria apparently posted a photo to her Instagram Stories of her and PewDiePie on an aircraft travelling to Japan in mid April. This prompted speculation they were moving.

Then, on 9 May 2022, the Swedish YouTuber posted a video blog entitled It Finally Happened, which confirmed they had just made the journey and were now living in Japan. Watch below:

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Bruno Cooke has been a freelance journalist since 2019, primarily with GRV Media. He was an early contributor to The Focus, and has written for HITC, Groundviews and the Sheffield University newspaper – he earned his MA in Global Journalism there in 2021. He’s the Spoken Word Poetry Editor for The Friday Poem, and self-published his debut novel Reveries in 2019, which his mum called both a “fine read” and “excellent Christmas present”. Bruno has lived in China, Sri Lanka and the Philippines and likes, among other things: bicycle touring, black and white Japanese films, pub quizzes, fermentation and baklava. In 2023, Bruno will set off with his partner on a round-the-world cycle.