Where is Will Smith’s ‘W’ cap from in his Chris Rock apology video?

Bruno Cooke July 29, 2022
Where is Will Smith’s ‘W’ cap from in his Chris Rock apology video?


Will Smith uploaded a video to his YouTube channel on Friday (July 29, 2022) entitled It’s Been A Minute in which – among other things – he sports a cap bearing a “W” logo.

During the course of the video, which runs for almost six minutes, Smith apologizes to Chris Rock’s mother and brother, Rosalie and Tony, as well as his wife Jada Pinkett Smith, and Questlove, whose award moment Will’s actions “tarnished”. 

The video has picked up nearly 400K views in the first few hours of being online. More will come as the day advances.

But some viewers may be interested in one or two more trivial details contained within the video – here’s what we know about Will Smith’s “W” cap, and that The World Is Sick Love Is The Cure poster hanging on the wall.

Photo by Neilson Barnard/Getty Images

Where is Will Smith’s ‘W’ cap from in his apology video?

The cap Will is wearing in the video bears the distinctive “W” logo of Westbrook, the venture company he founded with wife Jada Pinkett Smith in 2019.

Westbrook Inc is an American multimedia and entertainment venture company. The Smiths co-founded it to execute the family’s global content and commerce business strategy.

Its headquarters are in Calabasas, California. It signed a five-year first-look deal for unscripted content with National Geographic in 2021.

Westbrook is not a clothing company, but the cap Will Smith sports in his It’s Been A Minute apology video is emblazoned with its logo – plus the name of the company.

Source: YouTube screenshot – Will Smith

Can you buy a cap like the one Will Smith wears in the upload?

No, it doesn’t look like it. 

Westbrook Inc does not design apparel for the general public. 

There is a company called Westbrook Apparel Inc, which was founded in 1999 and retails children’s clothing. However, that company doesn’t appear to have anything to do with Will Smith or the Smith family at large.

Will Smith’s “W” cap is likely an internal company product available only to employees. Incidentally, Westbrook Inc is currently hiring – visit the company’s jobs board for more information.

What about his The World Is Sick Love Is The Cure poster on the wall? 

Behind Smith – stage right, audience left – is a framed poster bearing the words, The World Is Sick Love Is The Cure.

Source: YouTube screenshot – Will Smith

The quote may feel familiar to many watching. It uses a phrasal structure you might recognize from various places, depending on where you’re coming from.

For example, Spanish martial industrial artist Bloodsoil has a track with the name, The World Is Sick, We Are The Cure; rapper Donnie Menace has also sung about how the world is sick.

Religious teachings are replete with similar phrases: “The world is sick and Jesus is the cure”, “repentance is cure for sick world”, etc. And the digital world is sick, apparently. Is there a cure?

However, posters and/or artwork bearing the exact phrase The World Is Sick Love Is The Cure don’t appear to be available to buy online, meaning the one on Smith’s wall may be homemade or a bespoke design created just for him.

Big Mouth | Main Trailer | Disney+

Big Mouth | Main Trailer | Disney+

‘My behaviour was unacceptable’

Smith apologized to several people in the video he uploaded Friday. 

Among them were Chris and his mother and brother; Will’s wife and kids; his fellow nominees, specifically Questlove; and anyone he let down by slapping Rock at the Oscars earlier this year. 

“I’m trying not to think of myself as a piece of s**t”, he said. “I know it was confusing, I know it was shocking. … If you hang on, I promise we’ll be able to be friends again.”

Numerous fans have aired their thoughts in the comments section, praising the actor for the “courage” and “transparency” he’s shown by recording a video apology four months after the incident.

The incident in question happened at this year’s Oscars when he stormed the stage and slapped Rock across the face in a response to a joke he made about Jada, who suffers from alopecia.

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Bruno is a novelist, amateur screenwriter and journalist with interests in digital media, storytelling, film and politics. He’s lived in France, China, Sri Lanka and the Philippines, but returned to the UK for a degree (and because of the pandemic) in 2020. His articles have appeared in Groundviews, Forge Press and The Friday Poem, and most are readable on Medium or onurbicycle.com.