What is The Shade Room famous for? Many stories have come to light since celeb gossip site launched from humble beginnings. Covering topics ranging from celebrities to music, gossip and more, it has become a go-to source for fans seeking to spill or hear about the latest tea.
Who owns The Shade Room?
The Shade Room is Instagram’s third most engaged-with profile, according to Forbes. The site was launched by Angelica Nwandu in 2014.
Aged 23, the African-American, LA-based writer founded The Shade Room after receiving a grant from The Sundance Institute. That allowed Nwandu to quit her job and focus on her new business venture.
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In an interview with Cosmopolitan, Nwandu revealed she started the site with no experience but managed to build her company by doing her own investigative work on celebrities and other people of interest.
Cosmopolitan wrote: “TSR attracted more than 700,000 followers within its first year, which led to the New York Times calling it the TMZ of Instagram.” The site has grown exponentially since.
What is The Shade Room famous for?
Throwing shade obviously!
It’s known for articles on black culture and celebrity gossip but more for talking about which celeb has their hand stuck in which honey pot. Many celebrities have become wary of The Shade Room to avoid being put under the microscope.
As well at the official website, The Shade Room is available on Facebook, Instagram, Twitter and YouTube. There are even videos of celebrities such as 6ix9ine and Joe Biden “stepping into” The Shade Room, where they spill the latest tea (gossip).
Nwandu gained further fame when she worked with Jordana Spiro on a film entitled Night Comes On (2018), which scooped the NEXT Innovator award at The Sundance Film Festival.
The tea about The Shade Room
Like many other social media sites, The Shade Room has been put on blast for controversial reasons. R&B singer Summer Walker accused the site of “propagating cyberbullying”, while others have criticised what they perceive as “homophobic comments”.
Regarding diversity, Nwandu told Fast Company: “The businesses that did the best on our platforms were black businesses, because black people love to buy from black businesses.”
The site has been known to take part in movements such as #Blackgirlmagic and #BlackLivesMatter.
Nwandu has “room-mates”, essentially people who “spill the tea” by sending in stories they think may be of interest to The Shade Room. Nwandu ensures the story is confirmed before posting it.
In the gossip game, it’s a race to see which publication breaks the story first. This means there are bound to be a few stories that could have proceeded with a little more sensitivity but Nwandu is unapologetic – as she pointed out in an interview with Elle.
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