RIP Tova Borgnine: QVC legacy of late beauty entrepreneur

Amber Peake March 1, 2022
RIP Tova Borgnine: QVC legacy of late beauty entrepreneur
Photo by Patrick McMullan/Patrick McMullan via Getty Images


Businesswoman and entrepreneur Tova Borgnine, known for her beauty brand TOVA, has passed away aged 80.

News of her death was confirmed in a statement by the TOVA team on Borgnine’s social media pages on Monday (28 February).

Following the news, we take a look at Tova Borgnine’s QVC legacy and career in the world of beauty.

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Tova Borgnine’s QVC legacy

Many viewers will be familiar with Tova Borgnine for her appearances on popular shopping channel network QVC.

QVC launched in 1986 in the US and has expanded across the globe. There are now editions of the shopping channel in the UK, Japan, Italy and Germany.

Borgnine met with QVC in 1990 and, the following year after debuting her TOVA Signature fragrance, she and her brand went on to become a well-known part of the channel.

Over the years, she has appeared on different versions of the channel, including the German and UK editions. Her popularity led her to be dubbed QVC’s “first lady of beauty”.

Between 2002 and 2012, the TOVA brand worked exclusively with QVC across its worldwide network through the programme Beauty By TOVA.

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Beauty entrepreneur’s net worth explored

Tova Borgnine founded the TOVA Corporation in 1977, initially offering four skincare products. While the brand has expanded to include make-up and jewellery, Borgnine’s fragrances are the most popular products in terms of sales.

One of her best-sellers is TOVA Signature which, since its launch in 1983, continues to be popular almost four decades on.

Following her brand’s success over such a period, it’s no surprise to hear Borgnine is estimated to have had a fortune in the millions. Celebrity Net Worth estimated she had a net worth of about $25 million.

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QVC community mourns Tova Borgnine’s passing

As news of the late beauty entrepreneur’s passing was shared online, those who knew her, as well as fans, took to social media to pay tribute:

We send our condolences to Tova Borgnine’s family and friends at this difficult time.

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Amber is a freelance writer on The Focus who mainly covers anything celeb, music, and entertainment related. Having graduated with a BA (Hons) in Journalism from Brunel University in 2020, she has spent the last two years reporting the latest celeb news and pop culture trends across leading and national publishers. Starting her career at as a showbiz reporter, Amber began contributing on The Focus in 2021. As well as her work on the site, she has also written across other GRV Media publications, including both Reality Titbit and HITC. When she's not scrolling endlessly on TikTok, you'll find Amber wrapped up in yet another DIY crafting project.