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From Vine to the 2022 Grammys: Jay Versace's phenomenal rise

Yasmine Leung April 4, 2022
From Vine to the 2022 Grammys: Jay Versace's phenomenal rise

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Jay Versace can now declare himself a Grammy-winning producer after Tyler, The Creator’s Call Me If You Get Lost, produced in collaboration with Versace, won Best Rap Album of 2022. Let’s take a look at Jay Versace’s prodigious rise to fame, from his Vine days to now.

Tyler, The Creator beat out Nas (King’s Disease II), J. Cole (The Off-Season), and Kanye West (Donda) for Best Rap Album at last night’s show, making it his second win in the highly competitive category – he previously won in 2020 with IGOR.

Unfortunately, the artist – real name Tyler Gregory Okonma – was absent, but thanked fans via Twitter and Instagram Live.

Call Me If You Get Lost was produced by Tyler, as well as Jamie xx and Jay Versace, so the latter is also celebrating his Grammy win on social media.

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Jay Versace started out as a Viner

Believe it or not, Versace was previously a Vine star before rubbing elbows with the likes of Tyler, The Creator. Born 24 January 1998, the 24-year-old first gained popularity around 2014 through the now-defunct app, Vine, with his comedic six-second clips. He reportedly had more than three million followers at the height of his fame on the platform.

You can still watch his videos in YouTube compilations, like this one:

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After Vine shut down, Versace pivoted to Instagram, where he currently boasts 4.7 million followers. Despite uploading only three videos in four years, his highly successful YouTube channel has over 908k subscribers.

Although he’s now a Grammy-winning producer, his early days didn’t seem too hopeful: his early mentors, Knxwledge and Pink Siifu, reportedly told Rolling Stone Versace’s first beats “were so bad”. Nonetheless, the Pleasantville, NJ native continued to upload to Soundcloud and after reaching out to Westside Gunn, he managed to land a spot on Gunn’s 2020 album, Pray For Paris, with his self-titled track, Versace.

As for his luxe moniker, the young rapper apparently got the inspiration from fellow content creator Riff Raff’s Vine vide, where he’s feeding his dog “Versace water”.

2020 was Versace’s first year as a credited producer, having worked with Gunn, Lil Yachty (on the album Lil Boat 3.5), Denzel Curry (on Unlocked 1.5), and Fly Anakin and Pink Sifu (on Flysiifu’s).

Just one year later, he’s working with Tyler, The Creator on Safari and then, the rest is rap history.

OG Jay Versace fans are proud of his journey

The young artist has definitely come a long way – it’s a truly impressive feat that he’ll be known as Jay Versace the producer, not Jay Versace the kid from Vine.

Follow him on Instagram to keep updated with his latest creations.

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Yasmine is a third-year Anthropology and Media student at Goldsmiths University with a new obsession with League of Legends, despite being really bad. She's always on social media keeping on top of the latest news and trends and is HITC’s expert in Korean pop culture. She also loves music, TV and fashion - her favourite things to write about.