Who is Hard Rock Nick? Net worth of 'one of the richest men in the world'

Yasmine Leung November 30, 2021
Who is Hard Rock Nick? Net worth of ‘one of the richest men in the world’

Hard Rock Nick has been a media personality for a couple years now, but there are still users only just discovering him. He’s self-proclaimed as one of the world’s richest men, so what is his net worth actually?

If you’re into internet personalities and NFT’s, then maybe you’ve heard of Hard Rock Nick.

If you haven’t, then no, he’s not a rock star; however, he has built up quite a following from his outrageous Instagram posts and alleged luxurious lifestyle.

He flexes his riches on social media so much that he introduces himself as “one of the richest men in the world, but you already knew that”.

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Who is Hard Rock Nick?

The Instagram star, real name Nicholas Rock Johannsen, was born on 17 June 1977 in Las Vegas, Nevada. He is currently 44 years old.

A few months after his birth, the family relocated to Manhattan Beach, California, where he was raised.

His profile launched in 2015, with a regular gym mirror selfie with a tame (compared to now) caption of “The world is not enough.”

It’s believed that he garnered attention with his unique facial grooming style, but it’s definitely his personality that has kept his followers.

Nick regularly brags about his apparent riches with snapshots of his purchases, paired with confident captions such as “fine a** white boy with light eyes, money and a badass 2021 benz” and “I’m straight up wearing your mom and dad’s house on my wrist“.

When he’s not online, he’s the owner of South Florida-based company Johannsen Luxury Estates.

The 44-year-old shot to fame in 2019 when Chrissy Teigen discovered him through a Twitter thread, resulting in appearances on Tosh.0, Your Mom’s House podcast and Sirius XM.

He’s best known for his Instagram presence, but Johannsen has branched into TikTok and YouTube by participating in viral trends and giving fans a glimpse into his life.

Follow him on TikTok and YouTube.

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Hard Rock Nick’s net worth revealed

Nick claims he’s “worth a good $350 million not counting the house I live in”, although there are sites claiming his net worth could range from from $800,000 to $5 million.

He also stated in one of his captions in 2016 that he’s an investor and “therefore part owner of Netflix”. Whether that’s true is unknown, but we still find his uploads entertaining.

You can purchase a personalised message from the man himself on Cameo, featuring his unforgettable voice and signature “where am I and where are you?” phrase.

Keep up to date with Nick on his Insta.

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Yasmine is a third-year Anthropology and Media student at Goldsmiths University with a new obsession with League of Legends, despite being really bad. She's always on social media keeping on top of the latest news and trends and is HITC’s expert in Korean pop culture. She also loves music, TV and fashion - her favourite things to write about.